I recently saw a video about a toilet paper company that has doing various things to set themselves apart in a market that is over-saturated and where everyone looks the same (white paper). One of the things they have focused on doing is marketing toilet paper that comes in colors other than white.
Branding is all about setting yourself apart in a way that is recognizable and memorable. It is critical as a business owner to create that space in the market where consumers know who you are and what you stand for. What lessons can you learn about your own branding when observing other markets?
