Marketing is an important part of any business. It is what dictates exactly how well your business will do, what sort of image your business will have, and how happy customers are with you service. But when you are a small business, you have to master the art of creating a successful marketing campaign, while still keeping costs down. For a small business, a good or bad marketing campaign can determine the ultimate success or failure of your business. But a lack of money or limited resources does not have to mean that you fall behind in the marketing stakes. Here are the top five small business marketing strategies.
1. Use Promotions and Deals
Because most people will be largely unfamiliar with the services that you provide, they may be hesitant to pay for your regular asking price. Sending out great deals is a good way to get people to notice you. If you are offering a unique product, a onetime promo code may be all it takes to get people interested. If you are offering something that is already widely available, try to think of a way to make it more appealing than that which your competition has to offer. For example, Little Caesars knew that they did not have the best pizza on the market, but when they introduced a new deal for a $5 pizza that would be immediately available for pick up, their sales took a huge jump.
2. Customer Appreciation
When you are a small business, you have a unique advantage when it comes to customer service, because you are able to reach more of your customers on a more personal level. And when you take care of the customers that you have, you are more likely to win new ones. Try to offer them unique deals for being existing customers, and combine this with other deals that involve more than one person. This will encourage more people to get involved.
3. Adjust and Adapt
Marketing is constantly changing, and you will soon find that when it comes to yours, some things work and some things don’t. If one of your campaigns doesn’t come off as you expect, the important things to remember are the things that you learn from it. Change is always good, and in business you cannot afford to be afraid of it.
4. Guerrilla Marketing
When it comes to marketing in a cost-effective way for your business, guerrilla marketing is a great way to generate buzz for little to no cost. Guerrilla marketing involves using unconventional techniques to get the word out. Such techniques could involve t shirts, flyers, painted cars, and word-of-mouth. But do not be constricted by tried techniques. Be innovative and remember, when it comes to guerrilla marketing, anything goes.
5. Social Media
This is the last tip, but it is arguably the most important. Social media allows free access to millions of people across the globe. As a small business, you cannot afford to miss out on the perfect resource that social media has become. Not only do sites such as Facebook, Twitter and Pinterest allow you to generate online buzz and share deals, but they also allow for direct communication with, and feedback from, your customers, which helps you to improve your business daily.
There are a lot of different types of marketing strategies, and each has its own strong points and situations that it works best in. Small business marketing strategies have different approaches than larger businesses, but the foundations are basically the same. The most important thing you need to do is research what works best, and customize your own campaign, and go for it.
About the Author: Robert Cordray is a freelance writer and expert in business and finances. He has received many accolades for his work in teaching and giving small business advice.