Category Archives: marketing

Don’t Hold Back Your Internet Marketing

By now, almost all business owners and managers know how important Internet marketing is. However, many are reluctant to invest heavily into online marketing, and some lose a considerable amount of consumer interest because of this. When it comes to marketing online, it is important to avoid holding back; here are a few of the reasons why Internet marketing is so important and why significant resources should be devoted to it.

Long-Term Results

SEO is one of the cornerstones of digital marketing, but it takes time to see results. It may take months to see increased traffic through SEO, and the full effect may not take place or years. However, investing in SEO is one of the most efficient ways to increase interest in a business, and those who make the investment can help ensure that they are maximizing their online properties. When it comes to SEO, do not let the lag between investment and results become a disincentive, and remember that SEO that is done well can lead to great results for years.

Short-Term Results

Online marketing, however, is not always about the long-term. Pay-per-click advertising and other paradigms are tremendously powerful, and they can be used to increase sales within days or weeks. It takes time to develop the most effective pay-per-click advertising scheme possible, but even subpar efforts may lead to profits. Those who need to increase capital in the short-term should not neglect Internet marketing.

Trackability

Perhaps the most powerful tools enabled by web marketing is the ability to carefully track how well ads work. Those using pay-per-click advertising, for example, can track how well each ad is performing and determine which ads lead to the most sales. However, it takes time to determine how to best track ads, and those who start early have an advantage over those who get in the game late. For managers and owners, the ability to collect accurate, reliable data should encourage them to invest more heavily into trackable marketing.

Low Costs

Launching a radio or television advertisement cost a considerable sum of money, and entering either of these realms is a significant risk. The Internet, on the other hand, has solutions for those with minimal advertising budgets. Because of this, businesses should constantly experiment with new techniques in digital marketing, and companies will want to scale up efforts that lead to results. In addition, it is possible to stop an advertising campaign if it ceases to work as well as it did in the past. This flexibility makes the web the best platform to target for small and medium businesses.

Jennifer Jones is a keen marketing blogger who covers various aspects of SEO and learned her trade working for a small internet marketing agency, if you would like to read more of Jen’s work please do so on Social Bitch site.

6 Ideas You Can Steal From Online Marketing

When it comes to marketing, there are many ideas that a business can steal. Online marketing has its own set of challenges and benefits, and the information below may help.

1. Build the Brand

It is vital for a business to build its brand. This implies spreading the word about the business around the community. The business may also choose to create a website that talks to potential customers and clients around the world.

2. Communicate With Customers

Every business owner knows that it is necessary to stay on the good side of customers. One online marketing idea deals with talking to customers and answering their questions in a timely manner. Customers will appreciate the gesture, and the business may demonstrate the ability to care and pay attention.

3. Offer Rewards and Incentives

Customers are likely to come back to the business if the business offers rewards and other incentives. For example, if a customer purchases a certain amount of products, he or she may get an item free during the next visit. It is also an excellent idea to award discounts.

4. Maintain Appearances Online and Offline

It is not enough to offer rewards or talk to customers. If a business wishes to stand out and do well, it is crucial to maintain appearances. If a business claims to be friendly for families, the people in charge should not allow employees to demonstrate unruly and inappropriate behaviour.

5. Reach People through Their Phones

Many people rely on smart phones in order to communicate with loved ones. Some people choose to use their phones to get on the Internet, and a business can take advantage of this. The business may create a website that looks good on phones, and it may send emails and text messages to potential customers.

6. Create Great Content

A business may stand out from the crowd when it chooses to create exceptional content. The official website of the business should have text that makes sense and does not contain grammatical errors. Any and all articles should centre on useful topics. This is an online marketing tip to keep in mind.

The online world has a lot to offer. A person may easily find information on any subject. A person can communicate with peers and learn something new no matter what the hour of the day. Many businesses carry awareness of this, and the people in charge choose to implement online marketing tactics. If a business wishes to see similar success, it is a good idea to steal some of these online marketing ideas. The information above may help a business owner make changes and enter a new beginning.

Mike Wood is a keen blogger who covers many aspects of inbound marketing.  If you would like to ready any more of Mike’s stuff check out SEO Bitch where you can read more.

Modern Marketing For Traditional Businesses

There’s just no two ways about it: image is everything in the world of big business. The fact is that a company just can’t get ahead if it doesn’t have the sort of image that appeals to its target audience. Competitors are likely to work very hard on presenting the right image to the world and those that fail to respond are likely to fall by the wayside.

This is also true for small businesses. Small businesses have felt the pinch due to testing financial times in recent years, but some are doing really well because of a revival of public interest in cottage industries and independent outfits. Small scale enterprises appeal to people when they do not trust the bigger names, but image still matters to an increasingly image savvy public.

Devon is home to a lot of small businesses that are very traditional in terms of their products and services. The country is home to a lot of enterprises that supply natural produce in various forms. That’s because Devon is one of England’s real garden counties – a place where the production of things like meat, honey, yoghurt, fruit, drinks and so on is a genuine tradition.
However, it’s easy for traditional businesses that deal in this sort of production to fall behind because they are not up for embracing modern ways of marketing – they’re simply not on board with what the public is telling them: that image matters in this day and age and that marketing is very influential in terms of what the public choose to spend their money on.

So how can these traditional businesses in parts of the UK like Devon actually make the step into the modern age? Well, the most obvious change they can make is to get online with their operations. A good website is really important because it is the first point of contact for a lot of people.

A website increases the presence of a business even when it is just a page of information and branding complete with contact details. However, businesses can go the extra step and set up social media accounts, online shop capabilities, blogs and all sorts to strengthen their online operations.

Other modern techniques businesses can use to get ahead include things like viral videos that spread very quickly and help to make sure the company name gets into new markets. The key thing to remember about modern ways of marketing is that they don’t impact on the traditional nature of the business – that stays the same, so you get the best of both worlds when it comes to appealing to people.

Jacqui Horan is a small business owner who has benefitted greatly from web design in Devon.

Blog Promotion Strategies

In this day and age of social media, blogging is still a viable way of generating income. Like always, though, the key is promotion. And, like in any business, the product that you are promoting – in this case your blog’s content – must be attractive to your blog’s visitors. Therefore, updating your blog regularly with fresh, relevant, high-quality content is the first priority in blog promotion. Visitors are not likely to revisit a blog if it is outdated and its content is of poor quality, no matter what strategy you used to get them there the first time.

Ironically, one of the best promotion tools that today’s bloggers have are social networks. What began as a forum for exchanging thoughts, ideas, and images by ordinary people has morphed into a fertile consumer breeding ground to be exploited by the business community. Consequently, mainstream businesses – who initially shunned social networks – have done an about-face and established their own social media presence. Therefore, any serious blogger would be remiss if he neglected to take into account the potentially explosive impact social networking sites could have on his blog’s traffic.

The question now becomes, just how does a blogger take advantage of this smorgasbord of potential viewers? Well, one of the newest and more innovative ways of generating traffic is through YouTube views. YouTube is the largest video networking site in the world with millions – if not billions – of views each day, creating an almost limitless supply of viewers for your blog. But, just how do you go about tapping into this limitless reservoir and translating video viewers into blog readers? Simple: create a video highlighting what your blog has to offer.

For example, you can produce a video overview of you explaining what your blog is all about. It may even be a good idea to read a couple of your articles, and some of the responses, on the video to give the viewer a more in-depth look at what he’ll find there. Also, and this is extremely important, make sure that your blog’s web address is prominently displayed on the video so that the viewer can easily find it.

However, just making a video and uploading it to YouTube isn’t enough. Millions of videos are uploaded to YouTube each day. So, just how do you keep yours from being lost in the mix? Well, there is a way.

Have you ever wondered why some videos seem to go viral almost overnight and others never see the light of day? Well, the producers of those videos have learned a secret that you, too, can now take advantage of. All that is required of you to level the playing field is for you to make small investment to jumpstart your video’s viewership. Then, sit back and watch your YouTube views multiply exponentially. And, since you were wise enough to include your blog’s web address in the video, tens of thousands of interested viewers will now be exposed to it.

Now you’re probably wondering just how to go about buying YouTube views. Well, that’s the easy part. Since the secret of jump starting video viewership was discovered, a number of web sites have sprung up where you can buy YouTube views cheap. A simple web search is all it takes to find one. Once there, you’ll find a number of pricing packages to choose from. Simply choose the one that best fits your budget and watch your blog’s viewership take off!

In recent years public relations has abruptly changed. The great cyber effect on the present-day PR impelled Roman to found a marketing company that would offer such services as to buy YouTube views or Facebook fans, so that people could easily integrate into the online environment by promoting their social account. Now he owns Frozzo marketing company that helps its customers to reach online success.

Five Tips To Ensure The Success Of Your Online Video Marketing Efforts

One of the most effective weapons that small business owners have at their disposal is video marketing. With the rise of social media, small business owners no longer have to spend lots of money to advertise their companies on television. They can make their own videos and distribute them online to millions of people all over the world. This is a huge asset that small business owners would be foolish to ignore. Here are five tips that small business owners can use to boost their video marketing success.

1. Keep it Intimate and Real

Many small business owners make the mistake of thinking that their Internet videos need to be as polished as TV commercials with loads of special effects. In fact, just the opposite is true. Many of the online videos that get the best responses are the ones that are filmed simply and honestly. Even an iPhone is able to produce quality video that will impress customers.

2. Search Engine Optimization

This is a crucial component of any online marketing activity, including video marketing. Search engine optimization sounds very intimidating, but in fact it is quite simple. To ensure the ultimate search engine optimization for your videos, just be sure to add as many categories that relate to your video as you can when you post it. Also, be sure to write a good description that contains words that your customers will be searching for.

3. Harness the Power of Facebook

It is incredible to think about what a force Facebook truly is. It is staggering to realize that it has been around for less than a decade, yet there are very few people anywhere on the planet who have not heard about it. The majority of your customers will have accounts on Facebook, so take advantage of their presence there to market to them. Whenever you post a video online, be sure to share it on Facebook. Sharing videos on Facebook is one of the easiest ways to help them gain exposure.

4. Don’t Forget Google Either

Even though Facebook has the bulk of the social media presence these days, Google is rapidly catching up to them. Make sure that your company has a spot on the Google local business listings. If it doesn’t, then you need to go to Google+ and add your company to the local business listings immediately. Just like you share your videos on Facebook, you also need to share them on your Google+ listing as well. This is just another way that your company will maximize its exposure.

5. Don’t Put All Your Eggs in One Basket

Even though YouTube is the dominant player in the online video realm, it doesn’t mean that you want to post all of your videos there. You need to vary your online video presence to ensure maximum exposure. Post the majority of your videos on YouTube, but you should also post some on your website, Vimeo, Crackle and Dailymotion as well. Using as many sites as possible will increase the base of your viewers, which will in turn lead to more business.

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Jenny Whitney enjoys blogging about marketing and business. She specializes in kickstarter video marketing for online business advertisement and crowd funding platforms.

3 Insights To The Future Of Demand Generation Marketing

The marketing landscape is constantly shifting. With the rising prominence of new marketing platforms, companies often struggle to keep up with the pace. Social media networks such as Facebook and Twitter were initially thought of as fads not likely to make any impact.

But those early critics were proven wrong. With over a billion active users, Facebook is now a force to reckon with. Unfortunately, prospects are being increasingly bombarded with marketing messages all competing for their attention. So how can a company drive awareness of their products or services?

This is the core focus of demand generation. The practice involves a structured process designed to build awareness and increase reach through a multifaceted marketing approach. Companies implementing these systems are already seeing significant returns on their investments.

The following are three insights to the future of demand generation marketing.

Social media will have a stronger impact

Having a presence on social media is a must. Data shows that prospects are now increasingly reaching out to their networks online when conducting research for new products and services. The potential for reaching new prospects is huge.

But just posting the occasional update or tweet isn’t enough. Those companies that are able to actively engage key influencers in their industry will see strong returns on their investments. Developing effective social media campaigns is key to building relationships.

Content marketing becomes more prominent

Publishing content remains one of the most cost-effective demand generation marketing methods to attract customers. The challenge is that the content needs to be both valuable and engaging for the right audience. both B2C and B2B companies able to meet this challenge stand to benefit tremendously.

But having the right systems can mean the difference between a successful marketing campaign or one that fails. Content marketing is already experiencing a huge shift towards providing valuable content that solves a specific problem.

More companies will embrace marketing automation tools

This is already happening as companies have been implementing systems to move leads through the appropriate channels for decades. Technology makes managing prospects even easier with tools that allow companies to automatically pair email marketing campaigns with a structured workflow.

The end result is better management of leads and knowing exactly where they are in the sales funnel. Increased use of marketing automation tools will become inevitable for companies to remain competitive. Companies able to successfully leverage these tools will likely continue to experience increased growth.

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Heather B has always been interested in marketing and the newest and best marketing strategies.

Online And Offline Advertising In 2013

With such a large amount of ever-changing technology available to us, there are a variety of ways to advertise your business, service, or product aside from simply posting in a local newspaper. In the age of the internet, more and more businesses are opting for online banner ads and email blasts. Social media has become more than just a place to tweet about your most recent thoughts. While these online solutions can be important and helpful, outdoor advertising is still vital to advertise to locals and passersby, whether it’s an LED display light sign or a scannable QR code.

The Benefits of Using Online Advertising
With the entire world being online, there are various ways to market to a niche audience who will be interested in your service or product. A lot of online advertising is free with social media outlets such as Facebook, Twitter, Google+ and even Pinterest, Blogger, and WordPress are a great outlet to get the word out.

Paying to advertise on banner ads to websites that fit into your industry is another great way to market your business online. Email blasts provide another way to keep others in the know about your business. With a variety of Internet marketing companies specializing in SEO, PPC, and other services to make your website more approachable, you can truly expand your brand across a many different platforms.

Why Is Traditional Advertising Still Necessary?
While internet marketing is truly an industry-leading way to advertise, traditional marketing is still very much necessary. Outdoor advertising with signs and LED displays are still very much a large part of advertising to locals and passersby. Many businesses are now incorporating technology with their traditional advertising on outdoor billboards, magazines, and newspapers by adding a scannable QR code where users must use their phones to receive more information regarding the advertisement. There are still many people who aren’t “into technology” and may not ever see your Facebook or Twitter page.

While it’s important to stay on top of the new marketing and advertising trends as new ideas and technology flourishes, it’s also important to remember that traditional marketing techniques are still valuable. In general, it’s important to use all of the outlets available to you and keep up on any new upcoming trends. Social media and advertising is constantly changing and evolving, so stay up-to-date on new trends while still staying with the more traditional advertising techniques.

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Chuck Stevens is an avid blogger always looking to share his experiences and recommendations. He has been a small business owner for over 10 years. You can follow him on Twitter @chuckstevens12.

Effective Methods For Direct Advertising

Direct Advertising is a way to get your message to your intended target audience. Sounds simple and easy but there are many marketing elements to consider when using direct advertising, that enable you to sell your products or promote your service.

Just choosing your target market can be rather difficult and then of course you have the method to consider and also the timing of the campaign – would you have an ongoing campaign that targets fewer people but more often or would you have a wider targeted campaign that is delivered once? Profiling and targeting methods are very important to get right and more often than not businesses must get them right first time.

What are the Different Direct Advertising Methods?

When looking to advertise direct to a prospective or even a current consumer base there are different methods to consider including mobile phone text messaging, email, interactive website skins, online display marketing, fliers and leaflet dropping, catalogue distribution, TV advertising, promotional letters, billboards, exhibitions and sponsorship events .

Depending on the desired catchment numbers and type of consumers you are trying to attract, will more often than not determine the method that your business will use and be more suited to. Larger blue chip companies are more than likely to advertise using a primary direct advertising method such as; sponsorship events, billboards and exhibitions, but then also use leaflet dropping or newsletters via emails as a secondary direct advertising method that integrates well with a primary method of direct advertising, to attract current customers to repeat a purchase or gain new customers. Smaller businesses will more than likely use the cheaper methods as part of their direct advertising campaign and they can work very well. For example a local take away may decide to personally deliver take away leaflets to nearby houses in the local catchment area. This is more suitable than for example a national TV campaign.

Direct Advertising Campaign Planning

Direct advertising campaigns need to be planned carefully in order to give a business the best opportunity for the campaign to be effective and successful. The distribution methods of leaflets, catalogues and so on is another important factor for businesses to consider; would you as a business share the cost but be advertised with someone else, or would you prefer to pay for solo leaflet distribution?

Also if you were to solo distribute your leaflets would you really be advertising on your own as other newspapers and leaflets could be dropped through the same door  as your targeted customer and in a way your business would be sharing that ‘solo space’ that you have paid for.  However, paying for a ‘shared’ advertising space/target market may save you money but may not be as good a value for money as the solo direct advertising option, due to not being as personal and in turn could fail due to that aspect alone.

Summary

Different advertising methods work better for certain industries and company sizes. However, even though a larger company may advertise on national TV, backing that specific campaign up with a secondary type of direct advertising like leaflet dropping may be much more effective than the TV advert on its own. Advertising to your target audience in an effective way is much more difficult than the majority of businesses realise and can be a very costly mistake to make – businesses must plan their direct advertising campaign in a professional way, whilst using common sense.

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  •  License: Image author owned

Harnek has an in-depth understanding of Leaflet Distribution and how different businesses should approach their direct advertising campaigns.

Will A Subtitling Company Really Improve Your Video And Social Marketing Campaigns?

Marketing has been transformed with the rise of social media. As a forward thinking company we have found it to be essential to our advertising as well as our SEO and customer services. With so many people using sites such as Facebook, Twitter and YouTube on a daily basis I really believe that any company failing to enter social media in their campaigns is doing themselves an injustice.

Videos and Social Media are the Perfect Partners

One of the most powerful tools we now use is video marketing. With the help of simple and short films we have been able to work on many campaigns that have all been beneficial. We offer advice through informative videos and we have also started aiming for the viral market – creating interesting and often humorous videos that we hope will spread on various social media platforms. We have experienced some very positive feedback using videos.

Video marketing have helped us to become established as an authority within our industry, seen our social media followers grow, increased direct communication and helped our website to achieve a higher position in the search engines organic search. However, as we serve our customers on an international scale we were originally limited to English-speaking individuals with good hearing. We are interested in serving all of our customers without exclusion so we had to look at our options.

Outsourcing a Subtitling Company was a Viable Option for Us

One of the ways to reach much wider audiences with any video marketing is with the use of subtitles. Sadly this was an area that we needed additionally help with, along with the translation of the scripts into multiple languages. Our in-house team did not have the necessary skills so we looked for help externally.

Outsourcing is something we do on a regular basis. It helps us to expand and move in new directions without the red tape that comes when hiring new staff.  There is no need to think about taxes, National Insurance and PAYE, we don’t have to make room in our offices or bring in new workstations and equipment. By outsourcing we are able to gain professional assistance with ease and so this is the direction I went in when looking for someone to help us improve our video marketing.

Subtitles Gave us an Opportunity to Reach Further

We found a subtitling company based in the UK. They were able to give us the assistance we needed and dramatically increase our options when it came to reaching our international customers. As a result the hits to our YouTube videos have risen dramatically. We have a lot more content to share on our social media profiles and in our blog. We have now moved to creating informative videos to our mailing lists which has since skyrocketed.

If you are currently working on campaigns to improve traffic and sales I recommend using videos and social media. If you want to reach the widest audience remember the hard of hearing who benefit from subtitles. Additionally if you do serve global customers, use your analytics to discover the countries that make up a generous proportion of your audience and create subtitled versions of your videos for their benefit.

When making your videos make sure you have a variety. Use viral campaigns to attract attention – look for ideas that will be popular with the masses and speak volumes to your target audience. Offer guidance, advice or tutorials based on your services or products in addition to the viral videos. Finally encourage people to join your mailing list by offering exclusive videos such as a mini course or sharing tips and expertise.

Jann Webb is an entrepreneur interested in helping others become successful. Using a subtitling company is one way to improve video marketing campaigns and take your company to the next level.

How To Get The Most From Your Email Marketing

Introduction

Currently, the internet is the most popular forum through which people gather information on the products or services that interest them. In view of this, email marketing is an effective way of communicating with current and potential customers about your products or services. Utilized properly, email marketing can help your business grow, enabling you to establish a presence on the internet. Chances are that you have already attempted email marketing, but did not get the expected results. It could also be that you have heard about it, but are not sure how to go about it. No matter your situation, this article seeks to help you out, as it shows you how to get the most from your email marketing.

Build a Legitimate List

This requires you to compile a list that targets customers who are interested in your products or services. You can accomplish this by using both your current and past customers or through sign-ups in your website. In so doing, you will be able to remain focused in your communication with customers, giving them what they need. You will also be able to sustain your customers’ interest, since your emails will be relevant to their needs. Having such a list also enables you to build your customer base by targeting specific groups of people. If, on the other hand you send emails haphazardly, the recipients may choose to ignore them altogether.

Consider the Frequency of Your Emails

While frequent communication with your customers is essential, you need to exercise moderation in this area. If your emails are too frequent, your customers may get tired and ignore them, or simply unsubscribe. On the other hand, if your emails are infrequent, your customers may lose interest in what you have to offer. To avoid this, you may ask the customers on your mailing list on how often they would like to receive your emails. Alternatively, you could also give them the option of signing up for quarterly, monthly or weekly emails.

First Impression of You Should Be Just Right

The other tips on how to get the most from your email marketing is to create a memorable first impression. More often than not, your target customers will be people with busy schedules. You therefore need to ensure that your subject line draws their attention, stimulating their curiosity to read your email. Stick to the point, telling your customers exactly what you have to offer in the fewest words possible. Sending too much information may cause your customers to lose interest, no matter how good your products or services are. Moreover, even if urgency is important, avoid using subject lines, which are full of hype or outrageous claims. Your emails should be credible, interesting and informative, or they will not be read.

Conclusion

Most people gather information on the products or services that interest them through the internet. This makes email marketing a requirement for your business, as a means of attracting and retaining customers. However, email marketing needs to be utilized properly, in order to yield the expected results. This article will prove useful, as it shows you how to get the most from your email marketing. In using the above information, you can avoid common pitfalls in email marketing.

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Terry B. Lara particularly enjoy writing content for small business owners and I take great pride in helping business owners utilize the internet for online marketing. I’ve stumbled upon great Pure Leverage reviews and those helped me get jump started with an online business.

Want To Be A Good Salesman? Here Are Some Tips

Selling products or services door-to-door can be financially rewarding. But it can also be physically and emotionally taxing. If you are considering a permanent job as a door-to-door salesman or in case you just want to try it out for the summer, here are a few things that might help you to become a better sales rep.

1. Don’t take rejections personally

When someone slams a door in your face, don’t take this personally. Rejections are pretty common when you’re doing house calls. Out of the 20 or so doors that you knock on, you might only get less than 5 positive responses; and this can be pretty hard on your self-esteem. But always remember that people are not saying “no” to you; they are just declining the product or service that you are selling.

2. Try to be as imaginative as you can be.

There are many salespeople like you. So, you should make yourself stand out in order to catch the attention of potential buyers. For instance, you can offer discounts if possible or maybe give away some freebies. In case you are selling a service, say pest management, maybe you can suggest a free inspection and then tell clients about ongoing promotions that might benefit them.

3. Bring visuals.

If you’re selling products, you might find it too demanding to also bring with you a few samples. So, you settle on just having a few brochures and pamphlets on hand which you’ll use to attract consumers. Keep in mind, however, that people will be more curious if they see your samples. Are you selling lipstick or other cosmetics? Then, it will be great if you also carry around a few testers that people can readily look at and touch. In case you are selling a pest control service, it might also be a good idea to have some bugs with you. You can ask around if people have seen such kinds of critters around. They will take a look at these creatures, which will then provide you with an opportunity to promote your service.

4. Know the difference between being persistent and annoying.

It is hard to be persistent when you come across people who slam doors in your face. But even though the individuals you meet are pretty negative or downright hostile, always smile, keep your composure and be as gracious as you can be. Still, always be aware of your actions since there is a thin line between being persistent and being a nuisance.

5. Plan where you’re going.

It is physically taxing to make house calls, which is why you need to be very prepared before you go out. Plan your route carefully. Yes, you can just knock on each door. But it will also be very helpful if you first do some research about the area assigned to you so that you will be able to better pinpoint where you, your products and your services are most needed. Go to those places first because you might have a better chance of selling your goods or services there.

Ranjan Kumar is a freelancer who regularly writes about internet marketing and career tips. He is a full-time blogger.

Books To Read If You Want To Be Successful In Marketing

The world of marketing is constantly changing and evolving. Gone are the days when one of the best ways to market your products/services was direct marketing, going door-to-door to showcase your products. As the roles of marketers change, so do their skill sets and it is essential that, as a marketer, you are always up to date. One of the best ways to that is by reading books that are relevant to current marketing trends.

There are so many books on marketing out there, that it easy to get overwhelmed so we have compiled a list of three books to read if you want to be successful in marketing.

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott

This book will bring you up to speed on the changing requirements of promoting products and services in the new digital age. It offers a step-by-step action plan on how to make the most of the power of the internet to directly communicate with buyers, increase sales and raise online visibility.

The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning – Bob Gilbreath

The author is a great enthusiast of making the best advertising for companies by using the kind of marketing that is practical, which he describes as marketing with meaning. He cites the example of Michelin tire company’s marketing when they produce the first ever car travel guide to France as the best example of marketing with meaning. Gilbreath then goes on to outline a model for developing meaningful marketing and explains ways to tailor it to any company whether big or small while using many useful case examples.

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith

It is important for businesses and individuals to know how to use social media tools to boost their online reputation in order to build a positive brand image and foster trust from their intended audience. This book describes ways to do just that. Authors, Brogan and Smith are social media experts who have described in detail, case studies that show the power of trust and the actionable steps for using social media to earn trust using social media.

Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand- Robert Rose , Joe Pulizzi

Content marketing has become the new buzz. With companies around the world already spending an average of  25% or more, of their marketing budget, it is clear to see that content marketing is  big deal. This book tells marketers how to make the most of content marketing and how to manage it to suit your organization, whether big or small. Authors, Robert Rose and Joe Pulizzi shared their knowledge to help business owners and marketing pro’s develop a practical content marketing plan that will turn into reality.

Tatenda is working as a copywriter and PR person for the leader in Digital Marketing in Cape Town, Karma Digital Media.

How Twitter Can Increase Sales In Your Business

The internet is a great starting platform for you to study how to start increasing your business sales. You should constantly be keeping up with what your competitors are doing in business and how they create more sales; otherwise you could be put in a dangerous area that no business wants to be in.

How to Start Using Twitter for Business?

You cannot just expect to sign up to a social network and expect hundreds of more sales coming in each month; you will have to work hard to make your twitter account work. A great place to start is by asking friends, family and customers to follow your page, this will immediately build up some authority.

Start getting into the habit of using your Twitter page on a daily basis, sending out regular updates. Avoid tweeting statements each day; instead write something that will require some sort of feedback or response. You should probably practice creating some good tweets as it is quite a skill to create a good tweet in less than 140 characters that you are allowed to use.

Relationships

Once your twitter page is up and running, you can use it to build and maintain relationships with customers, one of the key parts of any business is the relationships it has with customers. Avoid tweeting links to your website every day as your followers will just end up seeing this as spam and will no longer follow you.

Flash Promotions

Social networks are a great place to get flash sales, this means give your followers on twitter a special code that they can use on an upcoming day to receive a discount on your website. Flash sales and promotions work so well on social networks because your followers are likely to check their twitter accounts each day, meaning they will keep up with the different promotions that you have in store and when they are.

Retweets

Once you have established a solid twitter account, you can ask your followers to start retweeting your messages when you have a message that you want everyone to see. A good example of this is a flash sale that you have coming up, if your followers retweet this to their followers, not only are you going to get more followers on your own twitter page, but your website will also get more interest, creating more sales.

Twitter is a great place to promote your company and campaigns free of charge, it is important that you learn how to make the most out of social networks like this so you can increase your business sales.

Kerry Moloney owns her own business and has started using twitter to create more sales after completing a sales training course at http://www.mlptraining.co.uk/

Bring In More Business To Your Company In Three Easy Steps

If you’ve been having trouble attracting new business, it may be time to re-think your marketing strategy. Fortunately, drawing in new customers isn’t as hard as you may think. Simple measures from working to connect with your audience on a more personal level to utilizing eye-catching LED displays make it easy to boost business. Here’s how:

1. Get Online

Today’s consumers rely heavily upon the Internet to direct them to the goods and services that they need. If you’re not online, you virtually do not exist. Maintaining an active blog which demonstrates your industry expertise is a great way to draw new customers to your business and keep current clients coming back for more. It is also smart to engage with your target audience on social media platforms such as Facebook and Twitter. This will allow you to keep your customers informed of all of your latest offerings and promotions and can also help you to score some free advertising and new business when your fans “like” or “share” your posts with all of their friends.

2. Use LED Displays

Which are your customers more likely to notice – a stagnant cookie-cutter sign, or a vibrant moving display? These days, LED signs are the way to go if you want to attract passers-by to your business. The great thing about an LED display is that you are able to continuously update your current and prospective customers with regards to any sales, your latest offerings, special holiday hours, and any other important business news or announcements. Whether you want to turn your storefront into a mini-times square by setting it up with a large, colorful outdoor display, are hoping to draw attention to your facility through a window sign, or would like to direct your customers to “hot spots” around your retail store, there is no doubt that LED displays will improve consumer experiences and bump up business.

3. Host an Event

Consumers love a business that is personable. How are you currently relating to the general public? One of the best (and most fun) ways to attract new business is by hosting an event. As an example, you may consider hosting a free seminar that would allow you to connect with your target audience and demonstrate your industry expertise. Another great idea that will give your company a more relatable image is to host a car show or community grill out on your parking lot. Inviting your neighbors to stop by for a fun, non-threatening event that will allow you to connect with prospective customers on a personal level and will lead to positive relationships and new business.

Stop going unnoticed by your customers and start boosting business by following these three steps today!

Featured images:
  •  License: Royalty Free or iStock source: http://office.microsoft.com/en-us/images/results.aspx?qu=business&ex=1#ai:MP900424431|

Jess Holmes is part of a team of writers and specializes in writing advice oriented pieces.

5 Top Marketing Tips For A Small Business

Marketing is an important part of any business. It is what dictates exactly how well your business will do, what sort of image your business will have, and how happy customers are with you service. But when you are a small business, you have to master the art of creating a successful marketing campaign, while still keeping costs down. For a small business, a good or bad marketing campaign can determine the ultimate success or failure of your business. But a lack of money or limited resources does not have to mean that you fall behind in the marketing stakes. Here are the top five small business marketing strategies.

1. Use Promotions and Deals

Because most people will be largely unfamiliar with the services that you provide, they may be hesitant to pay for your regular asking price. Sending out great deals is a good way to get people to notice you. If you are offering a unique product, a onetime promo code may be all it takes to get people interested. If you are offering something that is already widely available, try to think of a way to make it more appealing than that which your competition has to offer. For example, Little Caesars knew that they did not have the best pizza on the market, but when they introduced a new deal for a $5 pizza that would be immediately available for pick up, their sales took a huge jump.

2. Customer Appreciation

When you are a small business, you have a unique advantage when it comes to customer service, because you are able to reach more of your customers on a more personal level. And when you take care of the customers that you have, you are more likely to win new ones. Try to offer them unique deals for being existing customers, and combine this with other deals that involve more than one person. This will encourage more people to get involved.

3. Adjust and Adapt

Marketing is constantly changing, and you will soon find that when it comes to yours, some things work and some things don’t. If one of your campaigns doesn’t come off as you expect, the important things to remember are the things that you learn from it. Change is always good, and in business you cannot afford to be afraid of it.

4. Guerrilla Marketing

When it comes to marketing in a cost-effective way for your business, guerrilla marketing is a great way to generate buzz for little to no cost. Guerrilla marketing involves using unconventional techniques to get the word out. Such techniques could involve t shirts, flyers, painted cars, and word-of-mouth. But do not be constricted by tried techniques. Be innovative and remember, when it comes to guerrilla marketing, anything goes.

5. Social Media

This is the last tip, but it is arguably the most important. Social media allows free access to millions of people across the globe. As a small business, you cannot afford to miss out on the perfect resource that social media has become. Not only do sites such as Facebook, Twitter and Pinterest allow you to generate online buzz and share deals, but they also allow for direct communication with, and feedback from, your customers, which helps you to improve your business daily.

There are a lot of different types of marketing strategies, and each has its own strong points and situations that it works best in. Small business marketing strategies have different approaches than larger businesses, but the foundations are basically the same. The most important thing you need to do is research what works best, and customize your own campaign, and go for it.

About the Author: Robert Cordray is a freelance writer and expert in business and finances. He has received many accolades for his work in teaching and giving small business advice.

Four Essential SEO Techniques For Promoting Your Business

Search engine optimisation is the process of ranking a website in the search engines for certain keyword terms. Let’s say you’ve got a website in the weight loss niche. If so, it would be great if your website popped up at the top of the Google rankings when potential visitors and customers typed in keywords like ‘fast weight loss’, and ‘how to lose weight’. Ok, so these keywords are likely to be a little too competitive for most, but the principle remains: optimising your website for keywords relevant to your niche is a fantastic way of developing large streams of targeted, organic traffic.

When it comes to SEO, there are a host of different techniques and tactics that you can incorporate in your overall strategy. Let’s quickly take a look at four that are essential for your business.

1. Guest posting

Posting on other sites in your niche helps you do a few things. First of all, it helps you get direct traffic do your own blog from an external source. Secondly, it helps to present you as an authority within your niche. Thirdly, it provides you with a useful, and potentially powerful, backlink to your site. Just make sure that you’re only guest posting on relevant, and highly regarded, sites.

Infographic Design2. Infographics

The internet is becoming more visual by the year, and infographics represent this quite well. They combine fantastic, and informative, info and present it in an appealing visual way. One of the best things about infographics is that they are constantly being shared, particularly on the social networking site Pinterest. Creating great infographics can lead to viral traffic through ‘re-pins’, and can help to build your search engine rank at the same time.

3. Posting great content regularly

The Google Panda and Penguin updates have made regurgitated, spun, and run of the mill content redundant. Nowadays, sharable content is king, and this means creating usable, emotionally engaging content that people want to share with their friends. Doing this regularly will help you build your readership through viral shares, and will attract organic links to your site in the process.

4. Blog commenting

Blog commenting is a little used tactic that can help you generate huge traffic. By making insightful comments on relevant blogs, you’ll not only get plenty of clicks to your site, but will build relationships with the blogs owners at the same time. This can lead to further shares, and greater exposure.

If you incorporate these four techniques into your SEO strategy, you’ll see your SERP position rise, your traffic increase, and your authority within your niche market improve dramatically.

Featured images:
  •  License: Image author owned

This article was written by Nick Davison, of Thisischemistry SEO Bradford.

How To Make A Name For Yourself Online As A Tradesman

Being a self-employed tradesman can be difficult, especially if you’re just starting up your business. Many tradesmen receive work by word-of-mouth but it can take some time to gain business if you’ve only worked for a handful of customers previously. So what can a self-employed tradesman do to increase their business? It’s simple, really – make a name for yourself online!

Why Advertise on the Web?

Just like many industries, tradesmen are turning to the internet and using it as a tool to increase their business potential. A traditional approach of setting up a business as a tradesman involved utilising paper directories like Thompson Local and Yell (formerly the Yellow Pages) for business listings. Most if not all of these conventional registers are now also online, which means it’s quicker and easier for tradesmen to add their details into a relevant directory and place their brand in front of thousands of people who are looking for the service they offer.

According to Business Daily, 875m people are now looking online for products and services – clearly, this provides huge opportunities for any modern-day tradesman.

Setting up a Website

As well as online directories, any good tradesman should have their own website. The site doesn’t need to be expensive or flash, it just needs to be a domain for your business should someone search for it on the web. Your website should offer useful information to customers, include photographs of your work, information about your qualifications and experience and provide details of your safety certificates and insurance papers. It is also a good idea to have a section dedicated to testimonials from happy customers as this will enhance your reputation further.

Getting Found

If you have a reasonable budget or wish to gain even more business from your website then it is a good idea to employ an SEO (Search Engine Optimisation) agency to market your site. Optimising your site with the help of a specialist SEO consultant will help increase your rankings in the search engines, which in turn should lead to more business. An SEO campaign will also be boosted by setting up pages on social media websites such as Facebook, Twitter and Google+. One of the many great advantages of employing SEO experts for your business website is that they have access to important analytics relating to your business’ reach online. This data is important as it will tell you who is visiting your site, how they found you and whether or not their initial interest actually converted into an enquiry or a sale. In basic terms, your SEO specialist will be able to tell you if your online marketing is paying off and whether or not you’re investing into the right areas.

Stuck for Work? Try Lead Generation Sites

21st century tradesmen can also sign up to lead generation services like RatedPeople.com. This service allows to you to decide when and where you want to work and lets you pick the jobs accordingly. This means that you call the customer you want to work for rather than sitting around waiting for them to call- every tradesman’s dream, especially if you live in a big city like London!

Howard Holmes, a plumber by trade, knows exactly what it’s like to enter the world of online advertising after years of generating leads through conventional marketing methods. He writes for plumbing agency Aquatek, which can supply a plumber in North London to homes suffering problems with their central heating systems.

Three Steps To A Better Direct Mail Campaign

Remember when direct mail campaigns were cool? Remember when businesses relied on snail mail to get their promotional offers, brochures, and information to potential customers? Remember how that quickly turned into a real life version of spam?

It’s no secret that direct mail campaigns have suffered a serious blowback ever since…well…the Internet. Not only do consumers prefer the speed and accessibility that surfing the web provides them, but it’s much cheaper for companies to reach their audiences and advertise online. But even though just about everybody is online these days, they’re still walking to their mailboxes on a daily basis. And as long as people are doing that, direct mail campaigns still have a chance.

Here, you will find several tips that will help you get back into the direct mail game. You will be putting a new spin on a dying advertising channel, breathing new life into it, as well as your business. Get those stamps ready; your business is about to enter a whole new era.

Step 1: Put Together The Right List

I say the right list because any old list won’t do. If you’ve just had the brilliant idea of creating a direct mailing campaign and you’re eager to jump on the project like right now, you’re going to have to wait. Direct mailing means nothing if it’s not going to the right people, which would mean there’s nothing direct about it at all!

Many companies are tempted to buy a mailing list. There are firms that put together lists of thousands of addresses that you can legally use. And if you pay a little extra, you might even get a list that meets specific criteria, such as households with pets, singles, and so on. First of all, there’s nothing inherently wrong about purchasing a legal mailing list. One way or another, the people on that list agreed to be put on it and you are therefore entitled to mail them. But that “one way or another” usually means they didn’t read the fine print and lo and behold, they are now subscribed to hundreds of pieces of mail…mail they don’t want to read. Purchasing a list can be tricky because you often run into people who are simply uninterested.

So what’s a business owner to do? Cultivate a list. Talk to your customers, promote it on your website, your blog, and your social media profile. Offer a freebie or some sort of promotion to generate interest in signing up for your mailing list. You might not get thousands of subscribers right away, but you’ll get several highly interested subscribers that are more likely to buy back in.

Step 2: Craft Tempting Copy

When people read advertisement on the Internet, they’re in the mindset of getting information quickly and easily. Most Internet copy is short and sweet; it gets right to the point without the consumer having to wade through buzzwords and lengthy explanations. Direct mail, on the other hand, can take a slightly more relaxed approach.

For starters, snail mail is a lot more exciting to receive. I love it, you love it, and just about everybody else loves getting mail. Your subscribers are already in the mindset that they’ve just received something exciting, and therefore, worth reading. Take your time to craft copy that is intriguing, concise, and captures your company’s voice, or persona.

Long form copy, meaning several paragraphs worth, is much more likely to succeed in direct mail than in any other form of marketing. Send out brochures, informational pamphlets, success stories, and anything else that you wouldn’t have the chance to otherwise. Pick your words carefully, have a friend edit it down, and then edit it once more. Once your mail is in the right hands, it’s up to the very words on the page to sell them on your product or service.

Step 3: Integrate Digital

While direct mail was quickly beat out by the Internet, there’s no reason you can’t forge the two together. Add digital elements to your direct mail that will send your consumers from the paper to the computer. Include your website URL, talk about what your blog subscribers are enjoying reading about right now, list your social media profiles, and so on. Encouraging your direct mail subscribers to come back to the website either to purchase something or sign up for something increases their likelihood of converting. All of a sudden, that one little piece of mail has the support of many other powerful resources.

QR codes are also becoming a popular feature for printed advertisements. People just need to scan the image and their smartphone and tablets will immediately take them to the promotion, the website, social media page, or just about anything else that’s being advertised. Have a small QR code on your letter to get your subscribers more interested in your company.

Don’t think of direct mail as a thing of the past. With a little updating, carefully crafted copy, digital integration, and of course, a mailing list full of the right people, you can be marketing your company in a whole new way.

Featured images:

Pete Wise is a SEO Specialist for Blue Onion. When I’m not posting to my Facebook page I’m working as a denver seo expert to better serve my clients.

How Lawyers Are Making Use Of Social Media For Real Results

Love it or hate it, there’s no getting around the fact that social media has proven itself to be a great way for businesses of all types to connect with and obtain customers. Social media is now routinely being used in a variety of ways to spread brand awareness, increase customer retention rates and to drive new customers through the doors of businesses of all types and sizes. Among the many different types of professionals who are jumping on the social media bandwagon are lawyers.

While some law firms still prefer ‘old school’ marketing methods, social media has opened the door of opportunity for lawyers to shine as leaders in their respective areas of law and communities. Even though many law firms still use more traditional marketing channels such as TV, radio and printed media to expand their professional networks, a growing number of law firms are turning to social media. These forward-thinking attorneys are using social networking sites to stay informed of what’s happening in the world of law and to enrich their professional, social and personal lives.

Blogging is Big Among Lawyers

An increasing number of attorneys are realizing that they can put a face and voice on their law firms by partaking in the practice of blogging. A well constructed law blog that is updated often can be the backbone of a very cleverly designed professional presence on today’s social web. Many law firms have found that their blogging efforts have really paid off. Firms with popular blogs have been able to come out of the shadows and into the limelight to help them improve their reputations in the communities they are a part of.

Attorneys can Brand Themselves as Credible Sources of News via Social Media

An attorney who has a blog that’s connected to his social networking profiles can create his own custom content that’s focused on his area of expertise. He also can aggregate news in his practice area to brand himself as a trustworthy, reputable and credible source people can turn to for information and guidance. Attorneys today who understand the power of social media are cleverly using sites like Google+ and Twitter to get information out there and to show that they are experts in their industry.

How Lawyers Succeed with Social Media

A law firm with a good reputation is not seeking out walk-in clients but rather is focused on getting a referral or two from one of the business networks it is involved in. The lawyers out there who ‘get it’ when it comes to using social media for their professions are making connections with like-minded people in law and with those in other relevant industries. Why? Because they know that if someone in their network is in need of news, information or advice concerning their area of law expertise, they will most likely turn to them for that information or will refer the lawyer to other people as a credible source to use.

As social media continues to grow, we can expect to see more attorneys making use of social networks to gain new clients, better their reputations and to establish themselves in their communities. Any type of law firm, big or small, can definitely benefit by joining and participating in social media networks online.

Author bio: Thomas Getty has a journalism degree from a leading southwestern university as well as an IT background. He has helped many Phoenix nursing home abuse attorneys set up and maintain blogs to help with their social networking efforts.

Featured images:

Victor Chang is a freelance writer. He worked with Phoenix nursing home abuse attorneys who help many seniors.

Five Things To Look For When Hiring a Miami Social Media Company

A Miami social media company could be exactly what you need to boost your business and increase your clientele. You know how important it is for your business that you keep up with social media, but you may not have time to manage it yourself. It’s worth it to have a professional team handle all of the comments, messages and postings so that you can concentrate on running your business. Here are five things to look for when hiring a Miami social media company.

1. Content Production
Above all else, quality content is expected. Can your company write in a casual and fun — yet professional and grammatically correct — way? Take a look at their website and social media pages to get an idea of who they are and what kind of messages they post. You can also request some writing samples.

2. Online Presence
Is the company active on multiple social media pages? Do they post interesting or informative content consistently? This is worth checking into. Take a look at the social pages of previous clients as well.

3. Personality
Since your social media company will most likely be handling some customer service, their attitude, tone and personality should match yours. They will represent you, so make sure you can look at examples of their online customer service practices so that you can determine if they would be a good fit.

4. Industry Knowledge
Is your potential social media company up on the latest technology and social media news? In an industry that is constantly changing and being updated, you need a team that is always learning and evolving along with social media.

5. Strategy
Choosing a social media company to represent your business can come down to a strategy. What are your goals? How do you want to attain them? You need a strategy in place in case something goes wrong, as well. How will negative feedback or public complaints be handled? Your team should have a plan.

Handling social media yourself is too time-consuming, so put that responsibility in the hands of a Miami social media company. Do your research and find a match that works for you.

This guest post was provided by Kaity Nakagoshi, who works for Zelen Communications in Tampa, Florida. Kaity considers herself a social media enthusiast, an avid golf fan, and a connoisseur of chips and salsa. Follow her on Twitter @KaityAtZelen

Invent Your Genre: Try Geek Chic

One of the interesting challenges that many business owners face as they launch or expand their business is determine what their market is.  Some argue that small business owners should find a niche that fits them and focus solely on building out that niche.  Niche marketing can be very effective in allowing you to build out your business and create a space for yourself.  Even better is when you can create a niche or build your brand in a new or innovative way.

Know Who You Are:

Businesses succeed when you know what your talents are and what your passions are.  When you can blend the two and stay the course when things get difficult, that is generally the recipe for success.  Business isn’t about re-inventing yourself and over-complicating the process.  Real business is in the simple, direct ways that we project who we are in a way that connects with others.  When determining your market, it is critical that you first know who you are.

An interesting example of this is a recent startup that provides chic wardrobe alternatives for our favorite nerds and geeks.  Build a brand that focuses on the ‘geek chic‘ has helped Panjerize begin to build out their own personal niche in the fashion industry.

Panjerize Logo

 

Know Who Your Clients Are:

Panjerize has also been able to focus on who their customers are in such a manner that it allows them to create products that are narrowly tailored to their customers.  When building out a niche you need to know who exactly will be purchasing your product or service.  Use this information to focus in directly on what they like, want or need.  This will allow you to more successfully build you brand and find your place in the market.

Give The People What They Want:

Finally, build products that people want and need.  Creating a niche is about creating something that people will buy, recommend and then re-purchase.  Building a residual demand always helps business grow and succeed.  If you want to own your niche, you have to give the people what they want.