Harnessing The Potential Of Website Builders For Small Businesses

A small-scale embroidery artist from a village in Northern India has recently made headlines by stepping into collaboration with a leading designer conglomerate. The story is astonishingly simple yet inspiring. The artist prioritized promotion through the internet and social media. The designer came across the website content of the artist, which caught the designer’s attention. Further probing through the website initialized communication between the designer and the artist and business is flourishing for both the parties now.  This is a very live example of the growing popularity and increasing necessity of websites for businesses, especially small businesses, which thrive on suitable promotion and promising service. Lack of technical knowledge should not inhibit your growth on promotional and advertising platforms thus, affecting the business adversely. There can be many instances of businesses offering reliable, efficient service and excellent products, yet failing…

What Do SEO Consultants Find Most Frustrating?

Working in the search industry is an exciting job, and a rewarding one at that, both in terms of the potential to make money and the feeling of making a real difference to clients.  However, the excitement and sense of responsibility does not make it any less frustrating when clients do not understand the industry and are asking things that you just cannot possibly do. We looked at some of the most common of these and, although a bit of fun, these do happen more regularly than you might think. Fast and Dirty It is amazing how many people with sharp minds for business can run a successful company over many years, yet are still more concerned with a ‘fast and dirty’ SEO quick fix rather than putting in the real work needed. Of course, much of this is born…

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Prevent Your Domain Name From Being Hijacked — How Can You?

There are people out there who can hijack domain names and then use them for their own purposes. This something that affects some popular websites, where a domain is stolen, linked to new content and then maybe used for stealing business, just removing business or even phishing. It is therefore really important that the owner of the domain name ensures that it is kept secure both for their sake and that of their customers. Watching Expiration One way that the domain can be taken is if it expires and someone else buys it. They can then legally change the information for their own gain. This can be a huge problem as it could be very expensive to buy it back and a lot of business can be lost. Simply making sure that the domain is renewed on time can prevent…

How To Sell & Market Digital Products On The Web

Selling tangible goods online can be an excellent way for businesses to make money, and it’s fairly self-explanatory. Lots of e-commerce websites, however, sell digital products. Digital products are a little more complicated to sell and market because they are intangible. Documents, music, ebooks, videos, etc. are just simple computer files. How can you sell and market something that you can’t even hold in your hand? There are some things to consider. Digital Content Management Sites There are lots of websites out there that are designed specifically to help you sell your digital products. Digital content management sites vary widely in the services they offer you, the way they’re used, and their different features and options. In order to find the right site for you, you’ll have to really do your research to make sure you’re getting exactly what you…

Category : Tech

How To Improve Security On Your Company Facebook Page

A company Facebook page is a great way to promote your business and connect with valuable customers. Unfortunately it can also be a great source of trouble if the proper security measures are not in place. With internet criminals constantly on the lookout for vulnerable Facebook accounts, you must ensure you are taking all necessary precautions to safeguard your company’s information. The following tips will help your company Facebook page stay secure at all times. The Basics The first step in improving security on your company Facebook page is to set up a strong password that is known only by those who are authorized to use the account. Let those users know they must keep the password confidential and treat the Facebook account as if it were their own. Set guidelines for Facebook access as well, so everyone is on…

What Are Some Ways Technology Can Help Your Business?

In Heidegger’s famous piece on technology, “Questions Concerning Technology,” he postulates whether or not technology is bringing us closer to a universal truth or inhibiting our ability to see it. He attempts to define technology and determine what its essence is. Ultimately, he determines that technology can be a saving power or supreme danger, depending on how humans treat it. Let’s apply this idea to business. In business, technology can let us down if we don’t choose the right suppliers and consultants, but it can ultimately allow a business to grow and compete within a marketplace. Let’s look at some ways technology leads a company to a universal truth, i.e. profitability and success. Disaster recovery: There’s no question that an outage of any kind can do detrimental damage to a business. Unfortunately, natural or manmade disaster can happen at any…

Website Development Companies And Their Services

There was a time, may be in the beginning of internet time in the last decade of the twentieth century, when website development meant what the words said. There is a client on one end and there is a designer on the other end. The client wants a website which is mostly just a number of online pages strung together and wants someone to do it. That definition is so far behind us that now, website development has taken on to mean so many different things. We live in an age and time when Smartphones and tablets are threatening take over all the hard work productivity tasks from their desktop counterparts. Today, you can expect a website company to more than just design a dummy website for you. They can make your site the most living, powerful selling today in…

Game Changer: Getting Serious About Your Website

If a company is not willing to take the time to put a professional website together, customers will notice because today’s customers are able to visit thousands of similar businesses from the comfort of their homes. They are searching for the best deals available from their smartphones on buses, trains, and in their cars, so your website has become the business card of the 21st century. To get serious about your business, you must focus on a website, and there are several things that go into making a good website that customers can find and use. Implementing these strategies can help you stand out on the Internet for the right reasons.   Build Your House upon a Rock First, you must have a stable platform that can handle incoming traffic, and the platform must operate smoothly and load quickly. Definitely…

Why Social Media Restrictions at Work May Be a Bad Idea

One of the biggest challenges for business owners is to ensure the productivity of their employees so that the business can be successful. What about their social media use?  Check out this infographic, courtesy of Compliance and Safety, that explains the possible impact of social media restrictions at work: Featured By: Complianceandsafety.com/blog

Redundancy in Colocation: Why It Matters

Colocation is becoming increasingly popular among large enterprise businesses. Rather than using in-house IT infrastructures to store important data, businesses can outsource them to third-party colocation facilities. If that facility is not properly equipped, however, the company can suffer. It can experience significant data loss, downtime and even shut down entirely. Therefore, any company considering colocation should carefully assess the provider for quality and multi-layered redundancy.   Redundancy for colocation utilizes the N+1 formula. This formula means that the system uses the power it needs, plus an additional unit. Before a company partners with a data center, it should ensure that the data center offers redundancy at three separate points.   Redundant Power Colocation centers rely on redundant power, as power is a critical resource for data centers. Without it, the system can suffer from hardware outages, lack of climate…

Why Retail Businesses Need Software

In the past, many businesses struggled keeping their activities afloat. Thanks to technology, businesses today have software for managing their growth. Technology The advancements in technology have led to the development of retail inventory software. This is a system that is applicable to any retail business. One of the best features of these systems is that they are customizable. This means that a retail business, in any industry can get a system that is ideal for its activities.    With these systems, many advantages accrue to a business. A good system has the ability of improving the sales of a business. It tracks the sales of a business and every transaction it engages in. With a record of all sales, a business can manage its profits easily and efficiently. Not just the sales, the system matches the company sales with…

How Does Telecom Technology Affect Our Economy Today

Telecom technology, which is a shortened term for telecommunications technology, has advanced drastically in just a short period of time. Decades ago, people only had telephone landlines as an ‘advanced’ means of connecting to someone in a far location but these days, people have a wider array of means of communicating with anyone we want to get in touch with, even with more than one person or group of persons, simultaneously. Telecom technology has made a great impact even during the first few years after its inception. It has gained a wide acceptance by people and they have certainly made full use of this technology whether for their personal lives or work and business purposes. And for this reason, the telecom technology has also made a great effect on our economy today. Overview of the telecom technology Before we proceed…

The Best New Websites for Work

We all wish we could be more productive and efficient at work, avoiding all distractions and getting more done. The good news is that new websites, services and apps are being launched every day that could solve common office productivity problems, helping you to get more work done without having to actually put in more effort. Top new websites to improve workplace productivity Take a look at these new websites and services, some of which could improve the way you work in the office. It may even be worth mentioning a few of these to your boss, who may want to roll them out to the whole team. TeamViewer (www.teamviewer.com) This service allows you complete access to your home PC, although it can also be used to access office computers. So, if you find yourself without an essential file or…

Most Useless USB Gadgets

The USB industry never fails to release a wide selection of ridiculous gadgets, devices and computer accessories. But how much further will they take it? Where will they draw the line and stop producing utterly pointless products? Today we’re going to take a look at the top selection of most useless USB gadgets of all time. Prepare yourself, it’s going to blow your mind! 7. Why didn’t I think of this sooner! Since EVERYONE still uses webcams! Oh wait, we’re not in 1996 anymore. MyPetCam is a webcam built into a cute little stuffed animal. Perfect for those animal lovers, there’s just one catch; you have to slay and stuff the animal yourself. Only joking, buy one if you must, at a bargain price of $25. 6. USB Aroma sticks, what a clever idea. We all love the thought of…

Streamline Your Company Like a Racecar by Outsourcing to a Data Center

If your company offers web services or you have a significant e-commerce presence, data-center computing services are something you should seriously consider. You don’t want the people who you hired to create a web presence for your company to be distracted by infrastructure issues. That’s like asking a race-car driver to do pit-stop maintenance as well as drive the car. Leave systems maintenance to professionals—to a company whose whole concern is maintaining the flow and storage of information for companies that have more important things to worry about. Here are some reasons that outsourcing is the right call: You can focus more on your business. As Apple Inc. has shown us, industry and invention are two separate enterprises. (This is why they don’t build their own computers.) It costs a lot of money and man hours to set up your…

4 Can’t-Do-Without Devices for Summer

With summertime well upon us, technology enthusiasts everywhere are looking for ways to use their love of gadgets to improve their home life. Check out these four essential items that can help you to make the most of the summer months. 1. Motorized Shades  With summer comes sunshine, and while waking with the sun on your face can be a lovely experience, if you wanted a little bit more sleep, it can be pretty annoying as well. There is also the unpleasant fact that without the right kind of shades on your windows, your air conditioning has to work even harder to keep your home at a comfortable temperature. With motorized shades you can easily block light – and heat – in ultra convenience. Raise and lower your shades without having to leave your bed or sofa thanks to the…

Facts and Tips in International Software Outsourcing

Software outsourcing is a not-so-new commercial strategy utilized by various software manufacturing giants as well as several IT companies in order to reduce the overall cost in software development. It may be viewed as a strategic corporate expansion and re-structuring in order to achieve the best growth for a certain company by reducing the overall cost in software development. The main reason for this is 70% of software development costs are attributed to human resources costs. By reducing the cost of labor, a company would, in effect, reduce the overall overhead cost in software development. Nowadays, big companies located in the Americas and Europe has turned to their Asian brothers as their area of choice when it comes to outsourcing their “goods”. In 2004 alone, the global software sales reached 6,000 billion dollars of which sales of outsourcing has achieved…

How to Protect Your Computer Without Wasting Valuable Time

It’s fair to say that, by now, most regular users of the internet and email systems are wary of opening emails from unknown senders, especially those with titles such as ‘Important News: You have Won!’ or ‘Very important security warning from [insert name of bank]’. But whilst emails promising us riches beyond our dreams if we will only click on the link provided are something that most of us will just send straight to our spam folder, there are plenty of viral emails that we open unwittingly. Viruses are sent maliciously and will do a good job of wreaking havoc on your computer and network. It’s not always possible to spot a viral email before you open it, especially because sometimes they are sent from people in our contacts list who have (unbeknown to us) had their email account hacked…

Why Email Archiving is Central to Effective Email Management

A crucial part of email management for any business is effective, safe email archiving. Storing your emails in an accessible, secure archive will allow your email to run more effectively, more efficiently and will also enable you to keep your emails in accordance with any regulatory requirements. For instance, you may be required to retain all records for a period of six years after you have finished work for a client. You wouldn’t want to hang on to all the relevant emails in your inbox for all that time, and nor would you wish to print them and store them physically, particularly if they are voluminous. Most day-to-day business is conducted through email. It is much more convenient to email someone with the information you need to give to them or to request certain information than it is to telephone…

Top 5 Cloud Trends for 2012

2012 is likely to be the year in which cloud computing becomes even more important for businesses. But what are the major trends that will define the industry over the next 12 months? Here are just five of the most important aspects of the sector this year. Disaster Recovery The use of cloud computing to provide business continuity in the event of a disaster will become vital in 2012. Businesses have been shown the seriousness of extended downtime due to various global events in recent years. With the ever-increasing reliability and resilience of the cloud, it is easy to recommend it as an excellent part of any disaster-recovery plan. The cloud takes much of the burden of data back-up and restoration away from companies, allowing them to save money when it comes to maintenance and hardware. This can then be…

Top 5 Reasons Why Serious Businesses Need Business Broadband

Today, lower costs make business broadband services affordable to any size business, allowing smaller companies the same increased efficiency and productivity as larger businesses. Designed especially to meet the demanding needs of today’s modern businesses that rely on the Internet to attract, provide support and stay in contact with their clients, there are several reasons why serious businesses need business broadband. Applications Business broadband service providers generally offer a suite of anywhere-access business applications, including exchange platform cloud computing packages. Business broadband packages include business email solutions with multiple-access options for shared task management and scheduling software, so companies can efficiently plan and manage clients and meetings. Integrated calendars with contact list management and document sharing options allow multiple users to effortlessly access and update information. Advanced IT support usually includes 24-hour assistance to knowledgeable technical staff to handle customer service…

Real Estate Investing Using Social Media

When it comes to investing in real estate, there are many different ways that you could find deals. Regardless of what strategies you use, the power of social media can make a big difference in how successful you are overall. With social media, you can completely transform the way that you invest in property and find leads. Custom Searches One of the best ways that you can use social media for property investing is to utilize custom searches. For example, on Twitter, you can set up a custom search that will show you when someone mentions specific keywords. For example, you could set up a custom search for people in your area who mention “foreclosure” in one of their tweets. Then you could contact these people and offer to buy their home. With custom searches set up, you’ll be able…

3 Technologies That Save Millions of Lives

There are quite a few pieces of technology that save millions of lives on a daily basis. Most people simply take these for granted since they have never known anything different. Getting to know these a little better can give everyone insight as to how they work. It’s important to keep in mind that not all countries have these technologies. There are third world countries where millions of deaths are caused from lack of even the most basic technology. Some of the most important technologies include: Toilets Most people are able to use a toilet no matter where they are at. These are extremely important, especially with the way plumbing works. There are toilets at restaurants, homes, airports and everywhere else. The sanitation systems most countries have today make it so people can go to the bathroom without much of…