A small-scale embroidery artist from a village in Northern India has recently made headlines by stepping into collaboration with a leading designer conglomerate. The story is astonishingly simple yet inspiring. The artist prioritized promotion through the internet and social media. The designer came across the website content of the artist, which caught the designer’s attention. Further probing through the website initialized communication between the designer and the artist and business is flourishing for both the parties now. This is a very live example of the growing popularity and increasing necessity of websites for businesses, especially small businesses, which thrive on suitable promotion and promising service.
Lack of technical knowledge should not inhibit your growth on promotional and advertising platforms thus, affecting the business adversely. There can be many instances of businesses offering reliable, efficient service and excellent products, yet failing miserably in attracting clients through proper promotion due to lack of knowledge in Information Technology, and sometimes due to non-affordability of fortune-costing web-hosting services.
In today’s context, popularly known as electronic era, increase in number of internet users, addiction to social media and other platforms of marketing on World Wide Web, has initiated a vital role play for website building services. Today website builders are available that are easy to use, host a user-interface that is responsive, quick and most importantly, does not require professional knowledge of website building, alongside being light on the pocket.
The number of website builders has seen an exponential increase in the last decade owing to the demand for website building and acute necessity of service providers.
Some of the advantages it holds for its users, particularly small businesses are:
Ready Design templates
The website builders provide a gallery with a pool of design templates that you can choose according to your industry type. This reduces the time delay to a great extent in building a design from scratch by a pro, and is an inexpensive way.
Once you have selected your template, the software platform offers you the ability to customize the design to a certain extent. This includes adding your logo and content to it, and also picking up your own color scheme.
User friendly Interface
The website building program is simple to understand and follow, especially for beginners and novice, with no technical knowledge about the task. They provide straightforward drag and drop facility to add images and embed video and provide elements that enable you to create a website of your own, on your own.
SEO Friendly content
A professional looking website without search engine friendly content is no good since it won’t be picked up by your target audience in their search criteria. Hence, it is extremely vital to ensure your content has required keywords and is SEO friendly. This daunting task is handled efficiently by the platform, leading to increased traffic to your website, well reflecting as an increase in your customer base.
The highlight of website builders is their affordability. Starting from free to several dollars a month depending on your choice, they undoubtedly are a good bargain, as opposed to hiring a pro to do it for you. Website hosting is a powerful marketing strategy for businesses these days since it provides a broad exposure to your business.
Website builder has transformed website creation into a task as easy as a do-it-yourself piece of artwork. This is certainly too good to be true, yet true. This provides you with an opportunity to broaden the horizons of your business and acquire new clients from around the planet at minimal cost. A good website is a platform to showcase the features of your product, portray the extent of your service and thus leave an enduring impression on anyone who accesses it.