A small-scale embroidery artist from a village in Northern India has recently made headlines by stepping into collaboration with a leading designer conglomerate. The story is astonishingly simple yet inspiring. The artist prioritized promotion through the internet and social media. The designer came across the website content of the artist, which caught the designer’s attention. Further probing through the website initialized communication between the designer and the artist and business is flourishing for both the parties now. This is a very live example of the growing popularity and increasing necessity of websites for businesses, especially small businesses, which thrive on suitable promotion and promising service.
Lack of technical knowledge should not inhibit your growth on promotional and advertising platforms thus, affecting the business adversely. There can be many instances of businesses offering reliable, efficient service and excellent products, yet failing miserably in attracting clients through proper promotion due to lack of knowledge in Information Technology, and sometimes due to non-affordability of fortune-costing web-hosting services.
In today’s context, popularly known as electronic era, increase in number of internet users, addiction to social media and other platforms of marketing on World Wide Web, has initiated a vital role play for website building services. Today website builders are available that are easy to use, host a user-interface that is responsive, quick and most importantly, does not require professional knowledge of website building, alongside being light on the pocket.
The number of website builders has seen an exponential increase in the last decade owing to the demand for website building and acute necessity of service providers.
Some of the advantages it holds for its users, particularly small businesses are:
Ready Design templates
The website builders provide a gallery with a pool of design templates that you can choose according to your industry type. This reduces the time delay to a great extent in building a design from scratch by a pro, and is an inexpensive way.
Once you have selected your template, the software platform offers you the ability to customize the design to a certain extent. This includes adding your logo and content to it, and also picking up your own color scheme.
User friendly Interface
The website building program is simple to understand and follow, especially for beginners and novice, with no technical knowledge about the task. They provide straightforward drag and drop facility to add images and embed video and provide elements that enable you to create a website of your own, on your own.
SEO Friendly content
A professional looking website without search engine friendly content is no good since it won’t be picked up by your target audience in their search criteria. Hence, it is extremely vital to ensure your content has required keywords and is SEO friendly. This daunting task is handled efficiently by the platform, leading to increased traffic to your website, well reflecting as an increase in your customer base.
The highlight of website builders is their affordability. Starting from free to several dollars a month depending on your choice, they undoubtedly are a good bargain, as opposed to hiring a pro to do it for you. Website hosting is a powerful marketing strategy for businesses these days since it provides a broad exposure to your business.
Website builder has transformed website creation into a task as easy as a do-it-yourself piece of artwork. This is certainly too good to be true, yet true. This provides you with an opportunity to broaden the horizons of your business and acquire new clients from around the planet at minimal cost. A good website is a platform to showcase the features of your product, portray the extent of your service and thus leave an enduring impression on anyone who accesses it.Read More
Working in the search industry is an exciting job, and a rewarding one at that, both in terms of the potential to make money and the feeling of making a real difference to clients. However, the excitement and sense of responsibility does not make it any less frustrating when clients do not understand the industry and are asking things that you just cannot possibly do.
We looked at some of the most common of these and, although a bit of fun, these do happen more regularly than you might think.
Fast and Dirty
It is amazing how many people with sharp minds for business can run a successful company over many years, yet are still more concerned with a ‘fast and dirty’ SEO quick fix rather than putting in the real work needed.
Of course, much of this is born from a desire to save money, but it is still puzzling that there are so many requests for instant success when these people know exactly how long it takes to build a reputation and reach the top.
The number of black-hat SEO’s offering “first place in Google within a week” undoubtedly doesn’t help the situation.
They’re Getting Away With It
As good as Google and the other search engines are at identifying unscrupulous SEO techniques and dealing with them, one of life’s certainties is that there will always be people trying something and being able to get away with it.
Whether their SEO tells them or they discover it for themselves, many website owners find out about competitors or other websites that are indulging in black-hat techniques and getting away with it.
The age-old cliché of “two wrongs don’t make a right” definitely applies here. Copying your competitors might seem like fair game now, but it’ll hurt equally as much when Google notice and you find your site blacklisted.
SEO Is Not Magic
Sometimes, you just have to face up to the reality that a website, product, or service, isn’t adding any value to customers’ lives, if you have any to start with.
SEO cannot fix every issue with your website. If you have a sub-standard product, or have invented something that solves a non-existent problem, then you cannot reasonably expect an SEO to wave a magic wand and make people want to buy it.
How Many Hits?
Turnover is vanity, and profit is sanity, so says the panel on Dragon’s Den and other business related television shows.
In the case of SEO, the hit counter is vanity, and the percentage of conversions is sanity. The whole point of SEO is to bring relevant visitors to your site to make a sale. Those who obsess about their hits counter are missing the point.
A successful SEO campaign, targeting keywords relevant to your site, could bring you less hits, but see many more people making a purchase, because the people being directed to you are actually looking for you in the first place.
That’s difficult for some to understand, but it’s the truth.
Whether you are an SEO yourself or a website owner looking to hire an SEO company in the near future, keep these in mind.
Robert is an online content writer with a passion for local SEO techniques, regularly researching and writing about industry developments and SEO best practice.Read More
There are people out there who can hijack domain names and then use them for their own purposes. This something that affects some popular websites, where a domain is stolen, linked to new content and then maybe used for stealing business, just removing business or even phishing. It is therefore really important that the owner of the domain name ensures that it is kept secure both for their sake and that of their customers.
One way that the domain can be taken is if it expires and someone else buys it. They can then legally change the information for their own gain. This can be a huge problem as it could be very expensive to buy it back and a lot of business can be lost. Simply making sure that the domain is renewed on time can prevent against this. A good domain provider will send out reminders of when payment is due so that you have notice to renew well in time. It is up to you to make sure that you do this.
It is possible for someone to convince the domain name provider that they are you and then change the details so that they are in control of the domain name and any content under it. Clever ones will move the domain to a different registrar as soon as possible and then it is extremely difficult for the rightful owner to take back control. One way to prevent this is to make sure that your personal information is very secure and difficult to obtain. Choosing a provider that has high security measures can also help. Needing more than just a password and username to can get in can help to increase security.
It is worth keeping updated with the latest security patched for your web servers. These will help you to be protected against many hijackers. It is something that is vital for your company and so make sure that someone is always responsible for doing it on a regular basis. As an extra security measure you can as extra security extensions to be added to your domain name system. The will not prevent the hijacking but can help your users in making sure they will not be hijacked after entering the website.
It is important to keep a check on where your website traffic is going to. If the patterns change then you need to be immediately suspicious and track things very carefully.
Sadly there is no way to punish people who hack websites. They are stealing a domain name and because that is not an object, there is not yet a law that applies to this type of theft. This means that it is not something that people are afraid to do which means that every website is at risk. Putting as many protective measures in place on your domain as you can is therefore extremely important.
Rachel is a passionate blogger who loves to write on latest in SEO. She occasionally writes for Name Perfection, a company specializing in brandable domain name.Read More
Selling tangible goods online can be an excellent way for businesses to make money, and it’s fairly self-explanatory. Lots of e-commerce websites, however, sell digital products. Digital products are a little more complicated to sell and market because they are intangible. Documents, music, ebooks, videos, etc. are just simple computer files. How can you sell and market something that you can’t even hold in your hand? There are some things to consider.
Digital Content Management Sites
There are lots of websites out there that are designed specifically to help you sell your digital products. Digital content management sites vary widely in the services they offer you, the way they’re used, and their different features and options. In order to find the right site for you, you’ll have to really do your research to make sure you’re getting exactly what you need.
Digital content management sites can host your digital products for you, and some allow you to host them yourself, too. Those sites make it easy for you to sell your digital products by handling the sales for you. In most cases, you put a shopping cart or link on your website, and when someone purchases the digital product, the content management site facilitates the sale by giving the customer a secure place from which to download their digital product.
Social media is, of course, a great tool for marketing anything, including digital products. Through social media, you can build a loyal following of people who are interested in your niche by providing them with valuable or entertaining content. You then use your social media posts or profiles to market your digital product, which will hopefully entice your friends and followers to buy from you. Social media marketing is free, which is why it’s excellent for digital products.
SEO and PPC
Search engine optimization and pay-per-click can sell your physical goods, but they can sell your digital products just as well. With SEO and PPC, you need to identify the keywords that your potential customers will use. You’ll optimize your website or pay for advertising on the search engines so that your website will appear when that keyword or phrase is searched for.
Essentially, digital products are like anything else, and selling tactics are the same. Depending on your product, however, there may be additional ways that you can sell and market a digital product. For example, you can sell your e-book from your website and allow customers to purchase it from your site directly, but you can also sell your e-book with Amazon or Barnes & Noble, which will handle the sales for you and deliver your digital product directly to their Kindle and Nook customers.
The most important thing to remember when selling digital products is that you want to identify your target audience and track who is purchasing your products, which is a little more difficult with digital products than tangible ones. Repeat sales to customers of digital products, however, can be very lucrative, as long as you know who your customers are and how to find them.
Lisa Smith is the digital assets curator for www.pianoplace.com She has a background in marketing and web design.Read More
A company Facebook page is a great way to promote your business and connect with valuable customers. Unfortunately it can also be a great source of trouble if the proper security measures are not in place.
With internet criminals constantly on the lookout for vulnerable Facebook accounts, you must ensure you are taking all necessary precautions to safeguard your company’s information. The following tips will help your company Facebook page stay secure at all times.
The first step in improving security on your company Facebook page is to set up a strong password that is known only by those who are authorized to use the account. Let those users know they must keep the password confidential and treat the Facebook account as if it were their own.
There is also a great security feature on Facebook that will alert you when anyone logs into your Facebook account. It can be enabled in the “security settings” menu under “login notification.” This will let you know if anyone is accessing the account at inappropriate times.
Always Use a Secure Internet Connection
Whenever an authorized user logs into your company Facebook page, be sure they do so over a secure internet connection. A secure connection will reduce the chance of your account being hacked by intruders or damaged by malware.
If your account or password is hacked by an intruder, sensitive company information could be at stake. There is a security setting on Facebook that allows account access only from a secure internet connection, so make sure this feature is in place.
In the “account settings” menu, choose “security settings.” From there you should click on the “secure browsing” option and enable it. It is also a good idea to use a firewall and antivirus software while accessing your company Facebook account.
Both of these things will strengthen security and reduce the risk of any issues.
Be Careful What You Share
Although a company Facebook page is usually used for promotional purposes and is visible to the public, you should still be cautious as to what information is shared.
It is a good idea to leave out personal information such as birthdates, personal addresses and phone numbers, and anything else that could be used to exploit or endanger you or any of your employees.
Experienced hackers can do a lot with what seems like a little, so always be careful as to what the public can see on your company Facebook page.
By taking the time to utilize these tips, the security of your company Facebook page will be improved in no time at all. If everyone involved is dedicated to keeping a secure account, your company will benefit greatly from all the positive things Facebook has to offer.
- Image by Smart Photo Stock
Priya N is the contributor for this article. She blogs at GetSarkariNaukri.co.in. You can find latest govt jobs & career tips on this blog.Read More
In Heidegger’s famous piece on technology, “Questions Concerning Technology,” he postulates whether or not technology is bringing us closer to a universal truth or inhibiting our ability to see it. He attempts to define technology and determine what its essence is. Ultimately, he determines that technology can be a saving power or supreme danger, depending on how humans treat it.
Let’s apply this idea to business. In business, technology can let us down if we don’t choose the right suppliers and consultants, but it can ultimately allow a business to grow and compete within a marketplace. Let’s look at some ways technology leads a company to a universal truth, i.e. profitability and success.
- Disaster recovery: There’s no question that an outage of any kind can do detrimental damage to a business. Unfortunately, natural or manmade disaster can happen at any time, from a hurricane like we saw with Hurricane Sandy to a burst pipe that causes major flooding. Whatever the case for the outage, disaster recovery software and testing allows a business to go back online quickly to ensure that it’s still able to maintain operations without major disruption to the customer. Otherwise, the customer may choose to go elsewhere.
- Data warehousing: There’s no question the importance of having the correct data as well as past data to determine trends and more. Being able to store current and past data in one database through data warehousing can enable a business to see where it is in regard to its goals and make decisions based off this data and other market research.
- Cloud-based operations: Once, businesses would have to utilize a large data center to house all of their computer systems, telecommunications and storage systems. Cloud-based technology allows businesses to reduce overhead, minimize IT strain and take advantage of new advancements. By moving non-critical applications over to a cloud, businesses can lower their operating costs and become more adaptable to a constantly changing business environment.
These are all ways businesses can utilize technology to reach profitability and success in their given industry. In all three of these examples, it’s important to note that you’ll need to do your research to find providers that meet your needs. No cloud or consulting firm is the same, so you’ll need to find one that delivers results and guarantees security and reliable performance. While the technology may be there to improve your business model and operations, there is always a human element that you must make sure isn’t hindering your ability to reach your goals.
- License: Royalty Free or iStock source: http://office.microsoft.com/en-us/images/results.aspx?qu=data&ex=1#ai:MP900399836|mt:2
John Shelton is a business owner that utilizes his down time by giving advice to future and current business owners.Read More