Search engine optimisation is the process of ranking a website in the search engines for certain keyword terms. Let’s say you’ve got a website in the weight loss niche. If so, it would be great if your website popped up at the top of the Google rankings when potential visitors and customers typed in keywords like ‘fast weight loss’, and ‘how to lose weight’. Ok, so these keywords are likely to be a little too competitive for most, but the principle remains: optimising your website for keywords relevant to your niche is a fantastic way of developing large streams of targeted, organic traffic.
When it comes to SEO, there are a host of different techniques and tactics that you can incorporate in your overall strategy. Let’s quickly take a look at four that are essential for your business.
1. Guest posting
Posting on other sites in your niche helps you do a few things. First of all, it helps you get direct traffic do your own blog from an external source. Secondly, it helps to present you as an authority within your niche. Thirdly, it provides you with a useful, and potentially powerful, backlink to your site. Just make sure that you’re only guest posting on relevant, and highly regarded, sites.
The internet is becoming more visual by the year, and infographics represent this quite well. They combine fantastic, and informative, info and present it in an appealing visual way. One of the best things about infographics is that they are constantly being shared, particularly on the social networking site Pinterest. Creating great infographics can lead to viral traffic through ‘re-pins’, and can help to build your search engine rank at the same time.
3. Posting great content regularly
The Google Panda and Penguin updates have made regurgitated, spun, and run of the mill content redundant. Nowadays, sharable content is king, and this means creating usable, emotionally engaging content that people want to share with their friends. Doing this regularly will help you build your readership through viral shares, and will attract organic links to your site in the process.
4. Blog commenting
Blog commenting is a little used tactic that can help you generate huge traffic. By making insightful comments on relevant blogs, you’ll not only get plenty of clicks to your site, but will build relationships with the blogs owners at the same time. This can lead to further shares, and greater exposure.
If you incorporate these four techniques into your SEO strategy, you’ll see your SERP position rise, your traffic increase, and your authority within your niche market improve dramatically.
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