If a company is not willing to take the time to put a professional website together, customers will notice because today’s customers are able to visit thousands of similar businesses from the comfort of their homes. They are searching for the best deals available from their smartphones on buses, trains, and in their cars, so your website has become the business card of the 21st century.
To get serious about your business, you must focus on a website, and there are several things that go into making a good website that customers can find and use. Implementing these strategies can help you stand out on the Internet for the right reasons.
Build Your House upon a Rock
First, you must have a stable platform that can handle incoming traffic, and the platform must operate smoothly and load quickly. Definitely invest into a mobile version of your site, with how prevalent smartphones are, this needs to be available, so you may opt to change web hosting services to find a better platform for your website.
Blog About It
Secondly, you’ll want to ensure you have a blog and it is updated regularly, and this can be about promotions, sales, new products, initiatives, and other information you want to share with customers. You should update often enough to keep people coming back, because when there are too many days in between each update, it starts to looks as though you are absent and have forgotten about your business completely. As these people come back to your website, offer them discount codes, coupons, and newsletters or coupon pages directly to their inbox, as this can help boost your online sales.
Search Engine Optimization
Next, if you’re not using search engine optimization, you’re missing the boat. Search engine optimization, or SEO, is the technique of putting commonly searched words and phrases to find similar companies into your website, this strategy helps your page be found by search engines. Google estimates 90 percent of sales occur on the first page of search results, and the top three links account for the majority of those sales, so hiring an SEO specialist, or having a team within your company can help move your business into those coveted spots.
Start to Get More Social
Finally, take advantage of social media, as these new tools are helping to connect customers and bring new sales. Major firms use social media to speak with customers directly, gauge interest in new products, and test new advertising strategies, and smaller companies use social media to build brand recognition and make a name for themselves. Social media is one of the easiest and cheapest ways to build a following and customers for life.
If you’re not serious about your website, customers won’t come back, so learn more about and take advantage of fast, stable web hosting reseller services, utilize SEO and social media programs, and offer customers a reason to visit your website time and again.
Melisa Cammack has been freelance writing for several years, and is currently looking into getting her first book published next year. She is the proud mother of three children, and is the co-owner of a small business with her husband, and has recently relocated to Western Australia.