If your business isn’t using text message marketing, then you absolutely should be. Why? Because studies show that text messages are not only extremely effective in comparison with other marketing methods, but they are also relatively cheap. What’s more is that text message marketing campaigns are super easy to plan and implement, as long as you’re willing to follow a few simple steps. Want to know how you can get started with this awesome marketing tool? Here are the steps for how to start a new text message marketing campaign:
Create your opt-in list. The best and easiest way for you to create an opt-in list is for you to reach out to your existing clientele. Let them know that you are “offering” them the opportunity to join a text messaging club, and that if they opt-in to receive your text messages, they can expect to receive a number of benefits. Ask them to spread the word to those they know, so that you can grow your list. Now you are ready to implement a campaign (and, yes, you must deliver the benefits you promised).
Size up your audience. Who is your target market, and what are they most likely to respond to? This is the type of research you need to do when developing your campaign. Don’t skimp on the research, because your campaign’s success depends on whether or not you are successful at speaking to your audience.
Create a campaign that works. Remember, people don’t want to be blasted with advertisements on their cell phones. Don’t be a spammer, or your opt-in list will dwindle to nothing faster than you can say, “text me.” Your campaign messages should be fun and interesting, and they should incite engagement. Consider hosting contests, taking polls, offering sweepstakes, or even creating a game. (And a freebie here and there never hurts, either.) Keep your audience in mind to create engaging messages appropriate for them.
Choose a service. There is a wide variety of text messaging services to choose from – some more expensive than others – and they each have their own specialized set of offerings. For example, some allow you to have your own short code, while others are geared towards coupons and discount programs. Still, some services are packed with user-friendly features, like online account management inventories and campaign tracking, while others are more bare-boned. What is it that you want to do with your text message marketing? Make an inventory of what is important to you, and what type of campaigning you want to do, and find a company that fits your needs.
Now that you’ve taken your text message marketing campaign from vision to fruition, you’re ready to launch it through the service of your choice. Don’t forget to make changes as you go in order to perfect your campaigns, and have fun with it!
About the Author: Hal Mantanona is a marketing manager for a small printing business. He uses SMS campaigns to reach a wider audience, including budding entrepreneurs with affordable printing needs.