There’s just no two ways about it: image is everything in the world of big business. The fact is that a company just can’t get ahead if it doesn’t have the sort of image that appeals to its target audience. Competitors are likely to work very hard on presenting the right image to the world and those that fail to respond are likely to fall by the wayside.
This is also true for small businesses. Small businesses have felt the pinch due to testing financial times in recent years, but some are doing really well because of a revival of public interest in cottage industries and independent outfits. Small scale enterprises appeal to people when they do not trust the bigger names, but image still matters to an increasingly image savvy public.
Devon is home to a lot of small businesses that are very traditional in terms of their products and services. The country is home to a lot of enterprises that supply natural produce in various forms. That’s because Devon is one of England’s real garden counties – a place where the production of things like meat, honey, yoghurt, fruit, drinks and so on is a genuine tradition.
However, it’s easy for traditional businesses that deal in this sort of production to fall behind because they are not up for embracing modern ways of marketing – they’re simply not on board with what the public is telling them: that image matters in this day and age and that marketing is very influential in terms of what the public choose to spend their money on.
So how can these traditional businesses in parts of the UK like Devon actually make the step into the modern age? Well, the most obvious change they can make is to get online with their operations. A good website is really important because it is the first point of contact for a lot of people.
A website increases the presence of a business even when it is just a page of information and branding complete with contact details. However, businesses can go the extra step and set up social media accounts, online shop capabilities, blogs and all sorts to strengthen their online operations.
Other modern techniques businesses can use to get ahead include things like viral videos that spread very quickly and help to make sure the company name gets into new markets. The key thing to remember about modern ways of marketing is that they don’t impact on the traditional nature of the business – that stays the same, so you get the best of both worlds when it comes to appealing to people.
Jacqui Horan is a small business owner who has benefitted greatly from web design in Devon.