Building A Website 101

So you’re looking to build a website?  Whatever your reason for it, whether you are attracting potential customers or to show off your goods and services, you probably realize that a good website can add greatly to your company’s bottom line.  Making sure you include some basics such as selecting a host, server monitoring tools, and securing a domain. These are all key ingredients to building an effective website. Follow the below guide to help create your dream website that will attract and retain customers. Site Must Haves – Grab a pen and pencil and jot down the must haves for your website.  Some key components of a website include an “about us” page that details important information about your company.  A separate page of goods and services is a great way to introduce potential customers to what your company…

Category : SEO

5 Minute Guide To Pinterest For Beginners

If you are a business owner who wonders what Pinterest is and don’t know whether or not it’s something to learn about for your business, then it most likely is! Launched in 2010, Pinterest is a photo-sharing website that uses pinboards so its users can create and manage image collections based on themes. In short, Pinterest is all about sharing visual content. The site has gained considerable momentum during the past year or two and is now being used by businesses and brands so that they too can share their photos and stories in a visually appealing way to amp up sales. For example’s sake, we’ll assume that you are in the business of selling landscape lighting for the home. Let’s take a look at how you can leverage Pinterest to help you sell more lighting. Setting Up Your Account…

Category : Pinterest

4 Great Tips If You’re Being Made Redundant

In this gloomy economic climate, many businesses are tightening shoestrings and making cuts wherever possible just to survive. Unfortunately, this is leading to the greatest redundancy figures for decades, and while scores of people are being left without a job, hard-nosed businesses are doing what they can to pay out as little as possible to those out on the streets. However, there are measures in place that mean that you should walk away with a fair redundancy package – and if not, there are steps you can take. Notice and Payment The first thing to do is check the small print on your contract. This will let you know what kind of package you could be looking to receive, and how long your notice period will be. Your period of notice starts at one week if employed for between a…

Category : Jobs
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Picking The Right HR Software For Your Business

HR software is an important need for most businesses. This software can help your company keep important and confidential employee information organized, can help handle the tasks associated with hiring new employees, and can help with other needs such as payroll processing. If you’re in search of new HR software, you want to make sure that you’re choosing the best software for your business. Take a look at the following information to learn what important factors you will want to consider before making this important purchase. Take Time to Determine Your Business Needs Before choosing a specific HR software, you will want to think about your company’s needs. Each business has individual HR needs. If you’re a very small company, for example, you may have a small staff and only need a small level of solutions. Perhaps you almost never…

Category : Jobs

How Vagueness Can Hurt Your Online Business

Any time you become convinced you have to try a new product, it’s because you got excited about the results it offered. Think of the infomercials on television showing how a product is used, how it compares to the competition and the convincing user testimonials. All these things build up your expectation for your own results. Then there are some commercials that are so vague, you have no idea what the company sells, life pharmaceutical commercials. If you’re creating a new online business, you need to be able to clearly define what your unique product or service promises. Vague, mysterious and fanciful wording won’t deliver that message. If people can’t visualize how your product or service is better or offers some type of benefit, it will be difficult to draw people in. Example 1 An organization was formed to offer…

Category : Entrepreneur

If Time is Money, How Much Could You Save by Outsourcing Your Payroll?

Think back to the last time you restructured your office. You might have reduced your team, redefined roles and rearranged the furniture but what did you think to reconsider any processes that may be holding you back? It’s often the older, more set-in-stone processes that go on behind the scenes that get left behind when we’re busy rethinking how other aspects of the business could affect performances. Take payroll for instance, did you know that according to research from ADP, a staggering 55% of companies fail to measure the true costs of payroll? That’s a pretty significant number and one, which could be drastically cut if companies reconsidered their options, particularly outsourcing. A few years ago, an article in HRWorld magazine stated: ‘Big businesses can afford to maintain big payroll departments. For small businesses however, an in-house payroll service is…

Tips For Designing Your Cloud Network

One of a company’s most precious assets is its cloud network. It is here that valuable information pertaining to the business – its assets and activities – are stored and shared among staff members and employees. It was predicted early in 2011 that by the following year “85 percent of net-new applications would be specifically designed to live in the cloud.” Designing your cloud network can, however, be a somewhat complicated venture. Some tips and nuggets to help you through the process are outlined below. The structure of a cloud network Before we go into the subject of how to design a cloud network, let us take a brief look at its structure. The central part is, of course, the computer system itself, with all of its active directories, backups, applications and accounting databases, and supported by the PBX telephone…

The Pros And Cons Of Building With Shipping Containers

The environment is becoming significantly more important to everyone as we are constantly bombarded with information about the damage that we’re causing to the planet. In light of this people are looking for green alternatives to everyday living, including construction. Using shipping containers in construction is a great way to make use of an otherwise waste product. Most shipping containers are only ever used once because it costs more to ship them back to their original location than it does for companies to buy new ones which is why a lot of people have been trying to find other ways to use them effectively. Shipping containers are now used as offices, toilet blocks, schools, playgrounds, community centres, hotels and homes. Since people have started to realise the benefits of building with shipping containers they’re used for just about everything. Some…

Failed Social Networks: A Case Study Of Their Decline

Less than 10 years ago, most of the world was constricted to online message boards and e-mail inboxes to manage their internet friendships. Today, we are bombarded with more information about people we hardly know, from sources that we are just getting used to, that it’s impossible to keep up with. The father of the social networking scene was, a well-known face (many of us were his friend), Tom. He and his MySpace brought together millions of users from all over the world, but just as soon as it arrived, it was gone. This will eventually happen to every site, and some of them never even got off the ground. Here are 3 such sites: iTunes Ping For those who can recall this one as anything more than a mysterious button on their iTunes panel that they were afraid to…

Category : sm

Branding On A Budget: How To Create A Memorable Look For Your Company Without Breaking The Bank

Getting the right look for your business can be a difficult thing to master. The look of a business determines its motives, its abilities and the overall feeling consumers have about your company. Would you trust a large corporation whose logo appears to have been hastily designed with a variety of fonts from Microsoft Office? It can be almost irritating- you want a particular type of branding (and a logo in particular) that makes the right statement about your business, yet you also don’t want to spend a lot of money; indeed, you might not have a lot of money to spend, particularly if you’re starting a small business. But this is OK- money most definitely doesn’t guarantee success when it comes to designing a logo. Consider the logo of the 2012 London Olympics: designed by the renowned Wolff Olins…

Category : branding

Modern Marketing For Traditional Businesses

There’s just no two ways about it: image is everything in the world of big business. The fact is that a company just can’t get ahead if it doesn’t have the sort of image that appeals to its target audience. Competitors are likely to work very hard on presenting the right image to the world and those that fail to respond are likely to fall by the wayside. This is also true for small businesses. Small businesses have felt the pinch due to testing financial times in recent years, but some are doing really well because of a revival of public interest in cottage industries and independent outfits. Small scale enterprises appeal to people when they do not trust the bigger names, but image still matters to an increasingly image savvy public. Devon is home to a lot of small…

Category : marketing
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Tips For Finding A Job In A New City

Moving to a new city is an exciting adventure. You can enjoy the new sights and exciting atmosphere. New friends are everywhere. There is only one downside: finding a job. You probably have very few professional contacts and almost no knowledge of business world in your new location. What is the best way to approach your job search in a new city? There are a number of very effective tactics to implement as you hunt for a job. Go Online The first step is to develop a list of companies that might be a good fit for your skill set. You can start by using search engines to identify companies. For example, if you are interested in digital media jobs, you might type “digital media company” with the new city name into a search engine. You can browse through the…

Category : Jobs

Is An Import Business Right For You?

When starting a business, one of the most important considerations is what is going to make you stand out from your competition. For some business owners, they will attempt to differentiate themselves through the items they sell in their store, and what can be more unique than something imported from another country? Before diving into the world of importing goods and dealing with international shipping and customs, you need to consider whether or not it is a practical and logical decision for you and your business. Why Import Goods? What is so great about products from another country in the first place? The main allure of imported goods lies in a system of balance, according to eHow. A given business would want to import certain goods if: The local demand is greater than the available supply. The price of a…

Category : International

Blog Promotion Strategies

In this day and age of social media, blogging is still a viable way of generating income. Like always, though, the key is promotion. And, like in any business, the product that you are promoting – in this case your blog’s content – must be attractive to your blog’s visitors. Therefore, updating your blog regularly with fresh, relevant, high-quality content is the first priority in blog promotion. Visitors are not likely to revisit a blog if it is outdated and its content is of poor quality, no matter what strategy you used to get them there the first time. Ironically, one of the best promotion tools that today’s bloggers have are social networks. What began as a forum for exchanging thoughts, ideas, and images by ordinary people has morphed into a fertile consumer breeding ground to be exploited by the…

How To Start Freelancing

Many people have a dream of becoming self-employed and following their passion, but many never get there because they fail to take the first step. But taking that first step isn’t always as difficult as it may seem, and you don’t even necessarily have to quit your day job!   First steps The first thing you need to do is set up a space to work from in your own home. Even if you’re doing the kind of freelancing where you’re away carrying out projects a lot, it’s important to have a base where you can carry out the more mundane aspects of your business, such as planning, keeping your accounts up to date and record-keeping. If you’ve got a spare room then that’s ideal, simply get a desk in there and your ready to go! But if you’re going…

Category : Jobs

5 Tips For Getting Back Into Employment As Soon As Possible

Anyone who has ever found themselves out of work will know how difficult and frustrating it can be sometimes to get back into employment and that someone merely telling you to ‘get a job’ is not helping in any way. The truth is that the job market is as fluctuating as ever and unemployment figures are as unstable as a game of Jenga being played by two nonchalant individuals but that doesn’t mean it’s impossible to find a new job. Getting back into employment is obviously going to take patience and perseverance and it’s important that if you really are determined to start work again you show this in your job searching. Here are 5 ways to reduce the time you face out of work. Get Dressed – Being without a job may make you feel like there is no…

Category : Jobs
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6 Questions To Ask Yourself Before You Start Work On Your Home Office

If you plan on setting up a home office you need to remember that it’s no easy task. You can’t just throw a table and chair into the spare room and expect it to look great. You need to make sure you plan everything carefully before you do anything. It will help if you ask yourself a few questions and once you answer them you will know exactly what you need to do. Let’s look at them now and you can write down the answers as you go through them. What work will you be doing? Before you worry about what you need to buy you will first have to decide what kind of work you will be doing. If you’re just going to be sitting at a computer all day you won’t need much space, but if you have…

Three Business Essentials You Need To Get Right

Setting up a retail business can seem like a risk, especially in these difficult economic times. With so many high street businesses losing money due to the financial downturn, you could be forgiven for thinking that the retail sector represents a road to sure-fire financial ruin. However, that doesn’t have to be the case. Running a successful shop is tough, certainly, but by getting a few key basics right to start with you could find yourself with a nice little business and a highly rewarding career to boot. Find the Right Products If you’re going to set up a shop then you need to sell something and if you’re going to be successful you’ll need to sell something people actually want to buy. It might sound obvious, but carving a marketplace niche for yourself is the quickest way to make…

Category : Tips

Ingredients For Cooking Up Your Homemade Business

Could 2013 be the year of the entrepreneur? It certainly seems like it could be! The sound of a home based business to many is of pure perfection, especially when they consider the perks that come with one. The biggest is of course that you are at home and are always close to your family, yet other big perks include being able to work on your very own schedule and there is of course the savings you can make on everything from travel expenses to  buying food on your lunch break. A small business can turn into a large one with hard work and the correct planning; however some people do like to keep them small. So whether you are planning world domination with an offshore company formation set up or just looking to do something you love, it has…

Five Tips To Ensure The Success Of Your Online Video Marketing Efforts

One of the most effective weapons that small business owners have at their disposal is video marketing. With the rise of social media, small business owners no longer have to spend lots of money to advertise their companies on television. They can make their own videos and distribute them online to millions of people all over the world. This is a huge asset that small business owners would be foolish to ignore. Here are five tips that small business owners can use to boost their video marketing success. 1. Keep it Intimate and Real Many small business owners make the mistake of thinking that their Internet videos need to be as polished as TV commercials with loads of special effects. In fact, just the opposite is true. Many of the online videos that get the best responses are the ones…

Category : marketing

Winning in Business by Making Live Chat Accessible to Elderly Customers

Our parents had the patience to teach us how to read, ride a bike and drive a car. Now, it’s our turn to give back. We all know elderly folks love to chat, but do they know how to live chat? Does your grandmother realize she could circumvent 30 minutes of waiting for a live agent while listening to the Muzak version of Metallica’s ‘Master of Puppets’ by jumping onto her laptop and chatting with a customer service rep online? Probably not. But that’s no fault of your grandmother. I’d guess the businesses she works either don’t offer a live chat option or don’t advertise it enough to their over 65 customer base. Your hip grandmother would love to ‘live chat it up’ but she probably doesn’t even know it exists! Businesses are funny that way in that they aren’t…