Owning and operating a small business is exciting, stressful and fun. However, there are many things to keep in mind and constantly consider. Small businesses have tremendously changed over the past decade and especially over the past few years.
As the internet evolves, people are changing their ways of doing business and making money. You no longer need to open up a business, or work for a corporation to earn a steady income. The internet has allowed average people to take their skills, turn them into services, and get clients.
Creating a Name
You may be wondering whether or not you should personalize your business name or not. For example, if your last name was Smith, should your business be named “Smith’s Writing Services”? Creating a business name is one of the most exciting things you get to do.
Think of something catchy, short, and effective that will best describe your area of work and stand out against your competition.
If you aren’t already familiar with the freelancing industry, you may be unaware that there are many sites from which you can find work and begin developing clients. These websites are specifically designed for freelancers and clients online looking to outsource work. You no longer have to go out in the field to hunt down clients and work.
In fact, you don’t even have to call and talk to them on the phone! Most freelancers only deal with their clients and contractors via email, or once in a while on Skype.
Go Old School
Consider reaching out to some small brick and mortar businesses in your area. Most people are so focused on the internet and outsourcing, that their communication is always through email. Consider walking into a business with your portfolio or even sending them a brochure.
Even when on freelancing websites, consider leaving your phone number so the client can reach out to you. Many freelancers don’t use this tactic, yet it can be beneficial to standing out.
Your Competition Is All Over the World
Unlike small brick and mortar businesses whose competition is usually the big corporate stores or other small business in their area or town, online, you are competing with people in countries you may have never even heard of. It’s best to be prepared and ready to show clients what you have to offer.
Price doesn’t always have to be a factor, as some clients want to work with people in their area, so stay focused on your businesses qualities and understand exactly what your client wants and needs.
Robert is a sports writer for several local news papers. He built his experience through college and freelancing. You can contact him through his Enthuse profile.