Entrepreneurship is filled with ups and downs. Sometimes it can be difficult to stay confident when the end is not in sight and challenges do arise. Often the data about the businesses that fail is overwhelming and discouraging. So what can a business owner do to stay confident?
First, you need to be ok with the challenges and discouragement. Recognize they are a part of this human experience and can be great educators. This opposition allows you to value the good at a greater level because they create a contrast.
Second, it is critical that you do not allow yourself to stay there. Discouragement is like quicksand. It bogs you down, traps you and hinders your progress. Take a moment to immediately look for the good. It is always there but our vision is too often clouded by the bad. Be lifted by the good away from the bad.
Finally, remember. Remember why you are doing what you are doing. Remember what works. Remember to DO what works. You can stay confident. Just accept, rejoice and remember.