Branding for Startups

Many experts agree that branding should start as soon as the company is formed. As prospective customers, friends and business peers ask about the venture, the words used to describe your company begin the branding process immediately. For this reason, it is critical that some serious thought be given to branding before company representatives begin making statements that will shape the company’s image. Viable questions that must be answered for branding purposes relate to understanding who your target market is, and the benefits you want them to associate with your company brand. How a business differentiates itself from competitors must be clearly communicated. Depending on the target market, the message can be quite different. Focusing on a few memorable sound bites that summarize your company’s competitive edge is a proven way to make a memorable impression. Communicating this message to…