Very few businesses today are not going global in an effort to increase their sales and to take their products to entirely new markets. Encouraging new interaction and new consumers is a positive step for business in many ways. Along with increased sales, it can offer the company increased interaction and a greater understanding of products and services, as well as global appreciation of their services.
While globalization of business has many benefits, it can also have some drawbacks and some pitfalls. Among these are the cross-cultural conflicts that can take place when different cultures and languages come together. Issues with interaction do not come from language differences alone, but also from cultural differences. Local translation requires that you account for these cultural differences and create an atmosphere of understanding for those who are reviewing the products or services in their own language.
It is difficult for many people to communicate due, not only to differences in the language, but also to major differences in the style of culture from which they originate. Our culture often defines who and what we are, and how we perceive others, as well as products and services. That culture can also preclude our understanding of the product, the way in which it is used, or even why it may be helpful to us as a group. Culture can also make a very vast difference in how we must explain those products and services.
Asian cultures, for example, rely heavily on a model which promotes interdependency, the relationship of self to others. American, Canadian, and most European cultures rely more heavily on an independent self view. This holds true for several languages such as European French-speaking people. The view that we hold of ourselves to changes depending on where are located.
This vastly different style of viewing the world and others can be one of the biggest challenges for business who are considering globalization to circumvent. When languages as well as cultures are vastly different, the translation must be accomplished in such a way as to not only interpret the words and the products, but also to explain it in a way that is culturally accurate and significant.
Today, more than ever before, with businesses reaching out to cultures to offer products that may make their lives easier, it is imperative that local translation services are familiar not only with the prospective business customer, but also with the customs of each area which they will serve. To offer a product to a customer which may save their life in a way that they cannot possibly understand not only precludes the use of that product, but prevents further interaction which may be mutually beneficial to customers, businesses, and even nations.
GUEST AUTHOR PROFILE:
This is a guest post by Judy Michaels on behalf of Keylingo Translation Company. Keylingo can fulfill all of your professional translation needs from enterprise business needs to legal documents and more.