
Are you keeping your boat on course?
When I was a young boy scout, I remember an experience I had while attending Scout Camp in Minnesota. It was early in the summer and the camp we attended was right on a large lake. While there, we had opportunities to engage in many aquatic sports activities including small boat sailing. We could take out a small two-person sailboat and explore the lake. I remember going out with a friend to explore in one of these boats after having received limited instruction in how the various parts of the boats operated. As a young kid, I remember thinking I had the capacity to learn things quickly so a friend of mine and I decided that we knew enough and were ready to go out in the boat.
We quickly figured out that while we knew how the pieces of the boat “worked,” we had not idea how to “use” the wind. After fighting with the sail for about an hour and having very limited success, we ended up drifting into some reeds, capsizing and floating in the water for another hour. The water was still quite cold given the time of year that it was and we both ended up needing to be rescued and treated for hypothermia. It wasn’t the most enjoyable experience because we had not learned how to interact effectively with our environment.
As more and more business owners consider expanding their businesses internationally, it is not sufficient simply to have your “boat” or company and know how it operates. You must learn how to efficiently use the “wind” in your sales. In other words, you need to gain a better understanding of the business environment in which you operate. Learning to do this will help keep you from drifting off course and possibly “capsizing” your business. Take the time to learn about your opportunities and you will find greater success.