Invent Your Genre: Try Geek Chic

One of the interesting challenges that many business owners face as they launch or expand their business is determine what their market is.  Some argue that small business owners should find a niche that fits them and focus solely on building out that niche.  Niche marketing can be very effective in allowing you to build out your business and create a space for yourself.  Even better is when you can create a niche or build your brand in a new or innovative way. Know Who You Are: Businesses succeed when you know what your talents are and what your passions are.  When you can blend the two and stay the course when things get difficult, that is generally the recipe for success.  Business isn’t about re-inventing yourself and over-complicating the process.  Real business is in the simple, direct ways that…

Category : marketing